Visual Brand Identity

DESIGN & AESTHETICS

At UNANIMOUS, we develop cohesive visual identities that align with your brand strategy and stand out in the marketplace. From logo design and color formulas to typography, imagery, and graphical elements, every detail is crafted with purpose. A strong visual identity builds credibility, drives engagement, and ensures your brand looks as powerful as it performs—across every platform and touchpoint.

Internal Brand Standards

At UNANIMOUS, we build visual identities with internal brand standards that ensure consistency, clarity, and confidence across all communications. These essential brand tools include defined aesthetics, precise color formulas, custom typography, intentional graphical elements, and flexible layouts and templates. Together, they create a unified visual system that strengthens brand recognition and empowers internal teams to produce on-brand materials with ease. Our goal is to deliver a brand foundation that’s not only visually aligned, but built to grow with you.

visual identity - internal brand standards

Brand Color Formulas

Brand colors are one of the most powerful tools in your brand toolbox. At UNANIMOUS, we develop precise color formulas that go beyond appearance. Colors convey emotion, enhance recognition, and reinforce brand identity. Each color is carefully selected and defined across all formats, including RGB, CMYK, HEX, and Pantone, to ensure consistency in print, digital, and environmental applications. Our color systems are built with intention and flexibility, giving your team confidence to use them correctly and creatively across every platform.

Brand Fonts & Typography

Typography plays a critical role in how your brand communicates. At UNANIMOUS, we establish custom type systems that reflect your brand’s voice while ensuring readability, consistency, and versatility. From primary typefaces to supporting fonts and usage rules, every detail is designed to create a cohesive visual rhythm across all materials. Whether in print, digital, or motion, your typography should speak clearly and confidently. We make sure it does—by aligning it with your brand personality and setting standards your team can rely on.

Brand Graphics & Imagery

Graphical elements bring depth, energy, and distinction to your brand. At UNANIMOUS, we create a cohesive system of supporting visuals—from icons and illustrations to patterns and textures—that complement your core identity. These elements are thoughtfully designed to enhance storytelling, guide the eye, and add personality without overwhelming your message. We provide clear usage guidelines to ensure consistency while allowing creative flexibility. The result is a visual language that feels unified, intentional, and unmistakably yours.

Brand Layouts & Templates

Layouts and templates are the framework for delivering your brand with consistency and impact. At UNANIMOUS, we design flexible, on-brand templates for presentations, proposals, social media, and more—making it easy for your team to create polished materials without reinventing the wheel. Each layout is strategically built to support content hierarchy, visual balance, and user experience. With a solid set of templates in place, your internal team can move faster, stay aligned, and present your brand with confidence.

visual identity - external brand aesthetics

External Brand Aesthetics

External brand aesthetics define how your organization shows up in the world, and first impressions count. At UNANIMOUS, we create bold, consistent, and compelling visuals that represent your brand across every external touchpoint. From custom logo design and full brand identity systems to stationery, marketing collateral, and advertisements, every piece is designed to reflect your unique voice and values. We also develop branded iconography, signage, and digital assets that work seamlessly across platforms. Whether it's a business card, billboard, website, or brand video, we ensure your external brand presence is polished, powerful, and unmistakably you.

Logo Design & Identity

Your logo design is the cornerstone of your visual brand. At UNANIMOUS, we design logos that are not only visually striking but strategically aligned with your mission, values, and audience. Each logo is built to be versatile, scalable, and memorable, ensuring it performs across all mediums, from print and digital to signage and video. Along with the logo, we craft complete identity systems that include alternate logo versions, spacing guidelines, and usage rules. The result is a cohesive brand mark that builds recognition, reinforces trust, and sets the tone for your entire brand experience.

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Brand Stationery & Collateral

Branded stationery and collateral are essential tools for making a lasting impression. At UNANIMOUS, we design professional, on-brand materials that reflect your identity and elevate every interaction. From business cards and letterheads to brochures, folders, and presentation decks, each piece is crafted for clarity, consistency, and impact. We align design with your brand aesthetics to ensure every touchpoint—from a handshake to a leave-behind—reinforces your message and makes your organization stand out.

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Brand Ads & Advertisements

Effective advertising starts with smart design and strategic alignment. At UNANIMOUS, we create ad campaigns that capture attention and drive results—whether digital, print, outdoor, or social. Each advertisement is thoughtfully designed to reflect your brand identity while speaking directly to your audience. We combine strong visuals, compelling messaging, and clear calls to action to ensure your brand not only stands out but resonates. From concept to execution, we make sure every ad works hard for your brand and delivers measurable impact.

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Brand Icons & Symbols

Custom iconography and brand symbols add clarity, character, and cohesion to your visual identity. At UNANIMOUS, we design icon sets and graphic symbols that align seamlessly with your brand’s aesthetic and enhance usability across platforms. Whether used in presentations, websites, signage, or print materials, our icons are built for consistency and quick recognition. Each symbol is crafted with precision to support storytelling, simplify information, and strengthen your overall brand presence—down to the smallest detail.

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Brand Signage

Signage is a vital extension of your brand in the physical world. At UNANIMOUS, we design signage that’s clear, impactful, and on-brand—helping your organization make a strong impression from the street to the front desk. Whether it's exterior building signs, interior wayfinding, event displays, or environmental graphics, every piece is crafted to reflect your brand identity and guide your audience with purpose. We focus on visibility, legibility, and aesthetics to ensure your signage not only stands out but strengthens your brand experience in every space.

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Brand Web Design

Your website is often the first and most frequent interaction people have with your brand, and it needs to deliver. At UNANIMOUS, we design and develop custom websites that combine stunning visuals with intuitive functionality. Every site is built to reflect your brand’s identity, engage your audience, and support your goals. From responsive layouts and user-friendly navigation to branded visuals, iconography, and typography, we ensure every element works together seamlessly. The result is a polished, high-performing website that looks great, works hard, and sets your brand apart online.

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Brand Video Production

Video is one of the most powerful ways to tell your brand story. At UNANIMOUS, we produce compelling videos that capture attention, build connections, and drive engagement. From brand overviews and testimonials to commercials, social content, and motion graphics, each video is crafted to reflect your brand aesthetics and communicate with clarity. We handle everything from concept and scripting to filming, editing, and delivery to ensure a smooth process and a professional result. Whether on your website, in an ad campaign, or at an event, our videos help your brand move, speak, and inspire.

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Professional Brand Photography

Professional photography brings authenticity and impact to your brand. At UNANIMOUS, we capture high-quality images that reflect your organization’s personality, people, and purpose. From corporate headshots and team photos to lifestyle imagery, product shots, and on-location scenes, every photo is styled to align with your brand aesthetics. We focus on composition, lighting, and tone to create a cohesive visual library you can use across your website, social media, advertising, and print materials. The result? Authentic, polished photography that strengthens your story and elevates your brand at every touchpoint.

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