Farmers Cooperative partnered with UNANIMOUS to develop a cohesive and compelling brand campaign that connected deeply with their owners and the broader ag community. Our team led the creation of the campaign’s verbal and visual identity, delivering messaging and materials that honored Farmer Cooperative’s legacy while promoting future growth. From print to digital, every piece was thoughtfully crafted to align with its values and vision.
We began by establishing a strong campaign verbal identity that would resonate across all materials. The messaging focused on shared purpose, agricultural heritage, and the enduring relationship between the Cooperative and its owners. With a voice that was authentic, optimistic, and grounded in rural values, we crafted headlines, taglines, and key messages designed to inspire confidence and reinforce the Cooperative’s role as a trusted partner in the field and beyond.
UNANIMOUS designed a distinct campaign logo and supporting visuals that brought the messaging to life. The design direction was rooted in simplicity, clarity, and rural familiarity, creating a visual system that felt both recognizable and new. From typography to color palette, every visual element was built to support the campaign’s message and connect with its intended audience. The result was a fresh but familiar look that elevated the brand without losing its roots.
To ensure consistent visibility and impact, we created a full suite of branded campaign materials. These included a handout card for harvest meals, a billboard design, a promotional postcard, and a tradeshow backdrop. Each piece was tailored to its environment while staying aligned with the campaign’s visual and verbal standards. We also developed a set of custom social media templates, enabling the Farmers Cooperative team to extend the campaign digitally with ease and consistency.
As part of the campaign rollout, we designed and produced a 16-page patron newsletter, a cornerstone communication piece for Farmers Cooperative. This publication provided an in-depth look at the Cooperative’s ongoing initiatives, updates from leadership, and highlights from the campaign. The design was clean, organized, and visually aligned with the broader campaign, making it both engaging and informative for readers.
