Youth for Christ (YFC) is a non-denominational, non-profit youth outreach organization. The Lincoln, Nebraska Area YFC held a traditional banquet fundraising event but was looking to increase attendance and fundraising by changing the event to a comedy evening. YFC worked with UNANIMOUS to create a logo, poster, social media graphics, and a direct-mail invitation to promote the new event format.
UNANIMOUS leveraged Facebook advertising for digital event promotion for the YFC comedy night. An ad series was designed and specifically targeted to parents and teens involved in YFC those new to the organization. The digital ads were also designed for Twitter and email correspondence.
UNANIMOUS was tasked with creating new branding for the YFC comedy night. A fun and playful logo design captured the essence of the event and was the catalyst for event marketing collateral, including posters, social media graphics, and a direct-mail invitation.
A die-cut invitation featured fun photos of the comedian and a simple perforated RSVP ticket form. The event's results were outstanding, seeing the organization more than double the attendees and funds raised.
8600 Executive Woods Dr. Suite 300 - Lincoln, NE 68512
Phone: 402.423.5447 • Toll Free: 888.317.5947