Columbia Insurance

Insurance Verbal Identity, Visual Identity, Video Production, & Website Design

Columbia Insurance partnered with UNANIMOUS to lead a complete brand transformation. Formerly known as Columbia Insurance Group, the organization sought a modernized identity that better reflected its evolution, market position, and long-term vision. Our work included strategic renaming, a comprehensive verbal and visual identity, website redesign, and the production of a series of brand videos. The result is a cohesive, credible, and compelling brand that positions Columbia Insurance for continued success and growth.

Columbia Insurance Logo
BEFORE

Columbia Insurance Logo
AFTER

Insurance Brand & Market Research

To guide the rebranding process for Columbia Insurance, UNANIMOUS conducted in-depth brand and market research, including a series of phone interviews with employees and board members. These conversations provided valuable insight into internal perceptions, challenges, and aspirations related to the existing brand. Prior to the interviews, an initial discovery meeting was held with key stakeholders to align on goals and priorities. The research focused on evaluating the effectiveness of the current brand, identifying opportunities for improvement, and understanding expectations for the brand’s future. These findings informed strategic recommendations that shaped the direction of Columbia Insurance’s renewed verbal and visual identity.

Insurance Brand Renaming

The shift from Columbia Insurance Group to Columbia Insurance was intentional and strategic. By simplifying the name, we created a brand that is easier to recall, stronger in visual presence, and more aligned with the way the company is referred to in conversation. The updated name removes redundancy and enhances clarity, while preserving brand equity. It reflects the organization’s professional nature and its commitment to delivering trusted insurance solutions.

Insurance Verbal Identity

Columbia Insurance partnered with UNANIMOUS to develop a complete verbal identity, designed to bring consistency and confidence to all communication. This includes both internal and external communication, including a brand promise, positioning statement, tagline, and key messages, all rooted in a professional yet personable voice. The verbal identity provides the foundation for internal alignment and external engagement, ensuring all communication accurately reflects the brand’s purpose and personality.

Visual Identity & Logo Design

Informed by the verbal identity, the new brand represents a significant step forward in both style and substance. The new visual identity is modern, yet grounded in the organization’s legacy. Balancing both professionalism and refinement, it is designed to be instantly recognizable and consistently applied across all brand touchpoints. Each element was developed with intention, connecting design decisions to a deeper brand narrative. The result is a visual identity that is iconic, trusted, and built for long-term relevance.

Logo Concepting

The logo development process for Columbia Insurance was highly collaborative and rooted in strategy. We presented multiple visual identity concepts, each designed to tell a distinct and meaningful story. Through a series of guided discussions and feedback sessions, we worked closely with the Columbia Insurance team to refine the creative direction. The final logo is a confident and accurate representation of the brand’s vision, values, and commitment to its clients.

Insurance Video Production

To support the brand rollout and internal engagement, we produced a comprehensive video suite that included:

Brand Reveal Video
Employee Recruitment Video
Agent Recruitment Video
Shortform Employee Recruitment
Shortform Agent Recruitment

Our team conducted a two-day shoot in Columbia, Missouri, followed by a one-day shoot at their Omaha, Nebraska location. We captured extensive B-roll and conducted ten interviews with leadership, staff, and partners. These videos were designed to showcase the new brand in action—building trust with audiences, supporting recruitment, and reinforcing organizational culture.

Custom Website Design & Development

The redesigned Columbia Insurance website serves as the digital expression of the rebrand. It delivers a user-first experience that is clean, modern, and fully responsive. The site architecture was restructured to improve navigation and accessibility for a diverse audience. Visual design was carefully aligned with the new brand identity, while content was rewritten to reflect the refined brand voice. The final product is a professional, easy-to-use platform that positions Columbia Insurance as a trusted and forward-thinking leader in the industry.