Your visual identity includes your logo, colors, typography, and corresponding design elements. It is the visual representation of your brand and is best when it’s purposeful, intentional, and driven by the other aspects of your brand identity.
What can you expect from the UNANIMOUS logo design and branding process? A few elements that come to mind are strategy, intention, research, and trust. Your goals and objectives come first, and we become more than just a branding agency, but your partner and extension of your team. Your project is unique from every other project and requires a trusting relationship, thoughtful approach, and unique strategy. Our customized process helps us understand your organization, build an engaging partnership, and position your brand for the future.
Learning about your company is our top priority during the logo research and discovery process. We immerse ourselves in your organization and gather insights from all the perspectives that interact with your brand. Be it employees, customers, prospects, or other—our team is committed to uncovering perceptions and insights so we can create a logo and brand that looks amazing and resonates with your audience. We explore everything from company history, competition, and target audiences, to what makes you unique and different. This information is the driving force behind our designs and how we capture the essence of your brand.
After assessing all of the information captured during the logo discovery and research process, we begin the logo design and development process. The design process begins with sketching, brainstorming, and of course, many, many logo iterations. We develop logo concepts and narrow in on what designs accurately capture your brand. We then select initial logo concepts and dive into font treatments, colors, and brand architecture to see how your logo will look across your organization. This is where your brand begins to come to life.
We present final logo design concepts to you, along with logo variations, font treatments, color palette options, and explorations. To put things into context, we present what your logo will look like in real life by creating use-case examples. These might include mockups for t-shirts, vehicles, print ads, yard signs, or other instances where you'd like to see your new logo. We present all of these options and ideas for your consideration, along with the rationale of reason. It’s a very collaborative approach where we discuss thoughts, reactions, and feedback so we can adjust the logo options to meet your needs.
Brand architecture refers to how a company organizes and presents its portfolio of brands to target audiences. This is the systematic structuring of brands and sub-brands within a company's overall brand strategy, maximizing each brand's effectiveness. Once your architecture is identified and developed, it's time to identify internal resources responsible for preserving your brand's integrity. Adhering to your brand guidelines and standards provides control and helps you maintain brand consistency. We help make internal brand management effortless by developing a guide for fonts, color formulas, graphical elements, templates, and other resources.
Logo & Brand Launch
During this phase, we finalize any aspects of the logo based on feedback gathered during the presentation. Once we finalize the logo concepts, we develop a style guide that lists everything you need to know about your brand and prep the final logo files. Once the brand guide is complete, it’s time to implement your new logo. We create a custom identity kit that may include business cards, envelopes, letterheads, and everything you need to start promoting your new brand. We work with you to prioritize what items are updated or developed first and continue implementing your new logo.
Rebranding & Brand Enhancement
Perhaps you are worried about loosing existing brand equity or maybe you don't need a completely new logo. Perhaps you want to polish, improve, or evolve an existing logo. UNANIMOUS can help you evolve your logo and enhance your overall brand integrity. We work closely with you to understand the necessary goals and objectives for the logo change and ensure your logo's next evolution is a modern, authentic representation of your brand and one you are excited to promote.