Vision Maker Media
Located in Lincoln, Nebraska, Vision Maker Media works with Native producers to develop, produce, and share Native stories for all media, including television and radio. Vision Maker first worked with UNANIMOUS to establish a new name, identity, and branding. UNANIMOUS also helped the organization with brand position research, identity kit, marketing materials, social media, and website design and development.
Brand & Marketing Objectives
- Update the organization’s name and identity to better represent the Native American population while establishing a firm foundation for growth
- Create a more user-friendly website that showcases the rich library of video, articles, stories, and more in support of its mission
- Increase visibility and engagement with the target audience
Brand & Marketing Results
- Native American Public Telecommunications rebranded to Vision Maker Media
- New name and identity led to greater brand recognition and comprehension
- 110,000 website visitors in the last year
- Website traffic from over 200 countries
"We envision a world changed and healed by understanding Native stories and the public conversations they generate."
-Vision Maker Media
Vision Maker Media Brand
Vision Maker Media, an updated name and brand formerly known as Native American Public Telecommunications, desired a mark that was consistent with their heritage while representing all three areas of the organization.
Although UNANIMOUS developed three options, the bird logo was ultimately selected by the board of directors and our agency to best represent the organization. The use of an eagle is strong in the Native American Culture, viewed as messengers; the usage of this animal is an obvious fit for a communications based organization. The subtle use of negative space translates to added depth of the mark while illustrating the “V” and “M” for Vision Maker.
We developed three unique logo combinations – each one with a very distinct, versatile and unique story. The typeface on each uses a classic serif font with clean edges while incorporating a san-serif font to give a contemporary feel to the mark.
To help build awareness for Vision Maker Media and the Film Festival, UNANIMOUS developed a Proclamation Request that was approved by Nebraska’s Governor’s Office. Careful research was also done on Vision Maker’s brand voice, reading and reviewing materials, emails, and website to draft language in the Proclamation that aligned with their mission. On March 9, 2016, an official proclamation signing ceremony for “Native Americans in Film Day” on March 11 was held at the state capitol with Governor Pete Ricketts.
Website Design & Development
Vision Maker Media has a rich library of videos, articles, stories, and more that are shared online through a variety of networks. The organization's website features taxonomy (tagging of terms) and a thoughtful navigation design to make the accessing and sorting of content increasingly simple.