Bank of the Valley

Commercial Video Production

A Nebraska-based community bank with five area branches, Bank of the Valley partnered with UNANIMOUS to reposition its brand. The 30-year-old organization was experiencing growth, yet its identity was not keeping up with the bank’s positive progress. UNANIMOUS created a comprehensive brand strategy, including a new logo, tagline, messaging, identity kit, indoor and outdoor signage, a new website, and commercial videos.

BRANDING & MARKETING OBJECTIVES

  • Create a fresh, memorable brand 
  • Engage current and potential customers
  • Update the website’s brand and increase user-friendliness 
  • Mobile and tablet-friendly website
  • Equip their internal team with a robust CMS that is easy to manage and update

Branding & Marketing Results

  • Fresh, vibrant brand reflective of the bank’s modern practices
  • Clean, organized website design focused on the user 
  • Average time on site has increased by 56% to nearly 3 minutes per visit
  • Total page views are up by 40%
  • 30% of traffic is from mobile visitors
bank of the valley branding info

Bank Brand Design & Development

Branding development began with a discovery meeting — with Bank of The Valley’s key stakeholders — to shed light on the bank’s history, target audiences, strengths, challenges, market position, vision for the future, and competition. The onsite meeting also provided an opportunity to assess and audit logo usage at the branch.

The new logo merged simplification with sophistication while staying true to the bank’s vision. A fresh, vibrant green as a primary color represented agriculture, growth, and banking. A “V” logomark was a nod to the valley and agriculture while providing a subtle landscape perspective. Modern typography was chosen to illustrate the bank’s commitment to forward-thinking, sensible banking.

Logo consistency: UNANIMOUS created a style guide for the new logo that defined the overall brand architecture, logo usage, color palette, typography, and other graphic elements related to the brand. The guide is beneficial by formally outlining the appropriate use of the logo across various applications, including receipts, signage, advertising, ATMs, and more.

Being new to such types of campaigns, it was a great introduction to the process, and I was able to learn a lot about our performance and how to take on the world of digital marketing. I'm a bit of a data nerd, so I would always appreciate more information and detail in our reporting, but again not knowing much about digital campaigns, this may have been all of the information we had to work with. Please don't interpret this as dissatisfaction with the process (we were really, really pleased with the outcome!!) but just as a comment on anything that could have possibly been improved.

DEE HANSON

MARKETING DIRECTOR - BANK OF THE VALLEY

Commercial Video Production

The UNANIMOUS team met with Bank of the Valley early in the production process to discuss their video needs. Bank of the Valley was entering a new and widely diverse market by opening a new branch, so they needed a promotional video to cater to a specific audience.

During the shoot, the UNANIMOUS video production team traveled to several businesses in the Schuyler community that utilize Bank of the Valley’s banking services. What differentiated this video from others was the desire to have visuals focused on the community members instead of focusing on the new bank.

After completion of the project, UNANIMOUS delivered the final video in a format compatible with Broadcast TV, organic and paid social, and Hulu.

video shoot in a restaurant

Bank Website Design & Development

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