Dr. Phil Essay, a physician with Innovative Pain & Spine Specialists (Innovative), has been practicing pain management for over 20 years. As his expertise in the medical profession has expanded, his passion for offering medical legal consulting has grown. Dr. Essay partnered with the UNANIMOUS team to develop his personal brand, creating alignment across all media channels.
Verbal Brand Identity
Capturing Dr. Essay’s passion for delivering trusted, impartial consultation was imperative for the UNANIMOUS marketing team. A complete and concise pitch with strategic brand messages accurately articulates Dr. Essay’s extensive and trusted medical experience. Conveying his ability to provide understandable medical explanations amidst complex legal proceedings was integral to composing his verbal identity. The tone and voice of the verbal identity laid the foundation for the development of Dr. Essay’s visual brand and microsite.
Visual Brand Identity Design
Creating a visual mark to represent the value and quality of professional services Dr. Essay provides was the primary goal of the UNANIMOUS design team. Utilizing rich colors and a classic font allowed his personal brand to emerge with distinction and class. The tasteful monogram design allows his personal brand to portray integrity and expertise while staying connected to Innovative.
Brand Guide & Standards
Organizational brand standards are important because they help create a cohesive and consistent brand image for the organization. Brand consistency is important because it builds trust, credibility, and affirms a higher perceived quality. A well-maintained brand will generate an attractive, strong, and recognizable brand.
Branded Microsite Design & Development
Once Dr. Essay’s verbal and visual identity was complete, the UNANIMOUS web team went to work designing a microsite to live within Innovative's existing website. Developing user-friendly navigation and an engaging user experience allows Dr. Essay’s brand to come alive at PhilEssayMD.com.