Dr. Phil Essay, a physician with Innovative Pain & Spine Specialists (Innovative), has been practicing pain management for over 20 years. As his expertise in the medical profession has expanded, his passion for offering medical legal consulting has grown. Dr. Essay partnered with the UNANIMOUS team to design and develop his personal brand, creating alignment across all media channels.
Capturing Dr. Essay’s passion for delivering trusted, impartial consultation was imperative for the UNANIMOUS marketing team. A complete and concise pitch with strategic brand messages accurately articulates Dr. Essay’s extensive and trusted medical experience. Conveying his ability to provide understandable medical explanations amidst complex legal proceedings was integral to composing his verbal brand identity. The tone and voice of the verbal brand identity laid the foundation for the development of Dr. Essay’s visual brand identity and web design.
Creating a visual logomark to represent the value and quality of professional services Dr. Essay provides was the primary goal of the UNANIMOUS design team. Utilizing rich colors and a classic font allowed his personal brand to emerge with distinction and class. The tasteful monogram design allows his personal brand to portray integrity and expertise while staying connected to Innovative.
Organizational brand standards are important because they help create a cohesive and consistent brand image for the organization. Brand consistency is important because it builds trust, credibility, and affirms a higher perceived quality. A well-maintained brand will generate an attractive, strong, and recognizable brand.
Once Dr. Essay’s verbal brand identity and visual brand identity were complete, the UNANIMOUS web design team went to work developing a website to live within Innovative's existing website. Developing user-friendly navigation and an engaging user experience allows Dr. Essay’s brand to come alive at PhilEssayMD.com.
