Phil Essay, MD - Medical Legal Consulting
Dr. Phil Essay, a physician with Innovative Pain & Spine Specialists (Innovative), has been practicing pain management for over 20 years. As his expertise in the medical profession has expanded, his passion for offering medical legal consulting has grown. Dr. Essay partnered with the UNANIMOUS team to develop his personal brand, creating alignment across all media channels.
Capturing Dr. Essay’s passion for delivering trusted, impartial consultation was imperative for the UNANIMOUS marketing team. A complete and concise pitch with strategic brand messages accurately articulates Dr. Essay’s extensive and trusted medical experience. Conveying his ability to provide understandable medical explanations amidst complex legal proceedings was integral to composing his verbal identity. The tone and voice of the verbal identity laid the foundation for the development of Dr. Essay’s visual brand and microsite.
Once Dr. Essay’s verbal and visual identity was complete, the UNANIMOUS web team went to work designing a microsite to live within Innovative's existing website. Developing user-friendly navigation and an engaging user experience allows Dr. Essay’s brand to come alive at PhilEssayMD.com.