Located in Lincoln, Nebraska, the Nebraska Pharmacists Association (NPA) serves over 1,200 active members consisting of pharmacists, pharmacy technicians, pharmacy students, and pharmaceutical representatives. NPA worked with UNANIMOUS on a communication strategy, rebranding and a number of marketing initiatives. The new branding and logo have resulted in greater visibility for the association, a modern look, and an uptick in member engagement.
Annual Convention Marketing Collateral & Social Media
UNANIMOUS designed marketing materials for NPA’s flagship event, the 2017 Annual Convention. The newly established branding was applied to event brochure featuring an event-specific logo and program information. All event marketing collateral was packaged in new NPA pocket folders designed to be used at the event and by NPA staff for future membership engagements. The organization’s new branding was incorporated into a social media campaign that included graphics.
Communication Strategy & Branding
Marketing research gathered information that was used to drive the creation of the organization’s messaging and brand positioning. This included the development of a new identity, positioning strategy, tagline, introductory statement, and key communication points.
UNANIMOUS then developed and presented various logo options for NPA to choose from. NPA selected a logo that they felt would establish the visual identity of the organization for years to come. UNANIMOUS documented and delivered the results of the brand strategy research and focus groups as well as a brand guide that will be used to ensure consistency among all of the NPA's marketing materials.
The new brand strategy was implemented to create branding materials which better communicate with NPA’s target audience. UNANIMOUS developed a new letterhead, envelopes, business cards, email signatures, social media graphics, and more.