Communication Strategy & Branding
Marketing research gathered information that was used to drive the creation of the organization’s messaging and brand positioning. This included the development of a new identity, positioning strategy, tagline, introductory statement, and key communication points.
UNANIMOUS then developed and presented various logo options for NPA to choose from. NPA selected a logo that they felt would establish the visual identity of the organization for years to come. UNANIMOUS documented and delivered the results of the brand strategy research and focus groups as well as a brand guide that will be used to ensure consistency among all of the NPA's marketing materials.
The new brand strategy was implemented to create branding materials that better communicate with NPA’s target audience. UNANIMOUS developed a new letterhead, envelopes, business cards, email signatures, social media graphics, and more.