Millard Public Schools

Education Verbal Identity, Visual Identity, School Branding & Website Development

Millard Public Schools serves students and families across the Omaha metro area with a comprehensive educational experience focused on academic excellence, character development, innovation, and student opportunity. With numerous schools and programs operating under one district, MPS needed a brand system that could create greater consistency while still allowing individual communities to maintain their own identities.

UNANIMOUS partnered with Millard Public Schools to strengthen that system across verbal identity, visual identity, school and program branding, video production, and website development. Together, we created a more unified brand experience that supports district-wide recognition, gives schools and programs room to stand apart, and provides MPS with flexible tools designed for long-term use.

Verbal Brand Identity

A strong verbal identity gives an organization a clear, consistent way to communicate who it is, what it believes, and why it matters. For Millard Public Schools, we developed a messaging framework that reflects the district’s commitment to helping every student reach their full potential while creating greater consistency across schools, departments, and communication channels.

At the center of the verbal identity is a clear brand promise: Millard Public Schools is dedicated to inspiring and empowering every student to achieve personal excellence through a comprehensive educational approach. The messaging brings together the district’s focus on academic rigor, character development, innovative teaching, and extracurricular engagement, creating a unified foundation for how MPS communicates its value to students, families, staff, and the broader community.

Visual Brand Refinements

For Millard Public Schools, the goal was refinement rather than reinvention. The district already had a well-established and recognizable identity, so we carefully cleaned up the existing logo while preserving the equity it had built over time. We standardized logo lockups, typography, and color usage, then developed a flexible visual system that could extend consistently across district communications, individual schools, and programs.

The completed brand guide and updated logo assets gave MPS a clear, practical framework for maintaining visual consistency while allowing its many schools and programs to remain connected to one unified district brand.

"What started as websites turned into logos for our different schools—the colors, the branding, and overall help with messaging. Our real goal in working with UNANIMOUS is to get a full body of work pointing in one direction. We're a living, breathing organization and we need to move in time with our students, staff, teachers, and families. UNANIMOUS helps us do that."

Rebecca Kleeman

Communications Director, Millard Public Schools

School & Program Branding

Across Millard Public Schools, many individual schools and programs were still using original or outdated logos that lacked the flexibility needed for modern applications. UNANIMOUS partnered with each school to develop a thoughtful path forward, using research, stakeholder input, surveys, and collaborative discovery to understand what made each community distinct.

Rather than applying a one-size-fits-all solution, we created individual brand directions rooted in each school’s identity while maintaining a stronger connection to the larger MPS brand system. The result was a growing family of school and program brands designed for consistency, versatility, and long-term use across a wide range of applications.

Millard South High School

UNANIMOUS partnered with Millard South High School to refresh their school branding and create a visual identity that is modern, functional, and instantly recognizable as Millard South. Their existing logo was challenging to reproduce with legibility, and their graphic files were dated and difficult to use. UNANIMOUS simplified the mark for usability and updated the visual elements to modernize the brand.

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Upchurch S.T.E.M. Elementary

Upchurch S.T.E.M. Elementary offers a positive and nurturing learning environment where students excel both personally and academically through innovative, challenging, and diverse programs. Located in Omaha, NE, Upchurch is the Millard School District’s dedicated S.T.E.M. (science, technology, engineering, and mathematics) elementary school. UNANIMOUS collaborated with Upchurch, Millard Public Schools, and Millard Career Academies to design a refreshed visual identity for the Upchurch Leapers while establishing a cohesive brand across the entire family of Millard S.T.E.M. schools.

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Willa Cather Elementary

Willa Cather Elementary stands as a cornerstone of the Millard School District in Omaha, Nebraska. With a student body of over 400, the school boasts high academic achievement, engaged families, and a dedicated staff. As the school prepared for a major facility update, UNANIMOUS partnered with Willa Cather Elementary leadership to reimagine the brand and unify the visual identity—creating a strong foundation for the next chapter of growth and excellence.

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Beadle Middle School

George Beadle Middle School is the largest middle school in the Millard Public Schools district, proudly located in Omaha, Nebraska. Beadle partnered with UNANIMOUS to reimagine its Bulldogs mascot and develop a bold new suite of logos. The goal was to create a fresh, modern, and professional identity that students could connect with and wear with pride.

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Cody Elementary

Cody Elementary, home of the Cody Buffaloes and part of Millard Public Schools, recently completed significant building renovations. To complement the updated school environment, Cody Elementary partnered with UNANIMOUS to develop a refreshed mascot design that would reflect the school’s pride, personality, and forward momentum.

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Millard Central Middle School

Millard Central Middle School (CMS) is a public school located in Omaha, Nebraska. CMS, formerly Millard Junior High, is a feeder school for Millard South High School. Millard’s CMS seeks to provide inclusive and supportive learning environments for every learner to achieve personal academic excellence.

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Millard Career Academies

Millard Public Schools Career Academies give high school students the opportunity to explore career pathways, gain real-world experience, and prepare for college or the workforce in fields such as Business & Logistics Management, Entrepreneurship, Health Sciences, Education, and S.T.E.M.

UNANIMOUS developed a new visual identity designed to make the Academies feel exciting, relevant, and aspirational to students. The brand balances a collegiate feel with bold color, sophistication, and energy to build awareness, encourage applications, and support greater diversity across the programs. We also created a flexible system of logo files and branding elements that could adapt easily across print, digital, apparel, signage, and other applications.

millard public schools career & technical education logomark

Millard Career & Technical Education

Website Development

UNANIMOUS provided the strategy, design, and development expertise needed to create a modern, user-friendly digital experience while ensuring the district retained control of day-to-day content management. We built the website with flexible configuration options and an easy-to-manage structure, giving the MPS team the ability to update content as needs evolve without sacrificing consistency, functionality, or the integrity of the brand.

To extend that experience across the district, we created a scalable design system for individual MPS school websites. Each site follows consistent layouts, structure, and functionality while incorporating school-specific colors and identity elements. The system creates a cohesive digital experience across Millard Public Schools while giving each school a distinct presence of its own.