Willa Cather Elementary stands as a cornerstone of the Millard School District in Omaha, Nebraska. With a student body of over 400, the school boasts high academic achievement, engaged families, and a dedicated staff. As the school prepared for a major facility update, UNANIMOUS partnered with Willa Cather Elementary leadership to reimagine the brand and unify the visual identity—creating a strong foundation for the next chapter of growth and excellence.
Willa Cather Elementary
BEFORE
Willa Cather Elementary
AFTER
UNANIMOUS worked closely with Willa Cather Elementary to develop a brand that reflects both its academic rigor and its spirited, student-centered culture. Together, we established a visual identity that feels fresh and modern while honoring the school’s professional and structured approach to education.
The design goals centered on creating a brand that would:
The final mascot and logo design delivers a clean, contemporary style with bold lines, dynamic movement, and intentional symbolism. It balances professionalism with approachability, appealing to the school’s wide-ranging audiences—from motivated learners to high-achieving professionals.
Willa Cather Elementary is a nationally recognized Core Knowledge® School of Distinction, an award given to schools with exceptional academic growth and the implementation of the Core Knowledge Sequence. UNANIMOUS ensured this prestigious honor was not only acknowledged but also seamlessly integrated into the visual identity. The updated brand acts as a signal of quality and reinforces the structured, teacher-led environment that sets Willa Cather apart.
