George Beadle Middle School is the largest middle school in the Millard Public Schools district, proudly located in Omaha, Nebraska. Beadle partnered with UNANIMOUS to reimagine its Bulldogs mascot and develop a bold new suite of logos. The goal was to create a fresh, modern, and professional identity that students could connect with and wear with pride.
Beadle Bulldogs
BEFORE
Beadle Bulldogs
AFTER
Beadle was ready for more than just a new logo. They wanted a brand that could rally students, energize school spirit, and reinforce a sense of belonging. The updated identity needed to reflect values like teamwork, resilience, innovation, and passion, all while appealing to middle schoolers and the greater school community. UNANIMOUS set out to deliver a versatile brand system that was dynamic, empowering, and built to last.
The new Beadle Bulldogs brand strikes the perfect balance between grit and approachability. With sharp lines, bold features, and a focused expression, the mascot feels fierce without being overbearing. Each element—from the typography to the color palette—was crafted to feel youthful and energetic, while still polished and timeless. Distinct from other bulldog mascots, the final identity feels uniquely Beadle. It inspires students, stands tall against competitors, and brings the Bulldog spirit to life.
