The Rooted Barber

Barber Branding & Web Design

The Rooted Barber partnered with UNANIMOUS to create a distinct brand and digital presence for its professional grooming experience. Developed as a complementary extension of Rooted Salon, the brand needed to feel connected to the established business while expressing its own confident, modern character. Through strategic brand development, logo design, a complete visual identity, brand standards, and website design and development, UNANIMOUS created a cohesive foundation that helps The Rooted Barber connect with clients and support continued growth.

Branding & Marketing Objectives

UNANIMOUS established clear branding and marketing objectives to guide the development of The Rooted Barber. The brand needed to complement Rooted Salon while creating a recognizable identity tailored to the barber experience. The resulting direction balances professionalism with personality, helping the business feel established, welcoming, and relevant to clients looking for personalized grooming services.

LOGO DESIGN

The Rooted Barber logo was designed to feel connected to the established Rooted brand while giving the barber experience its own distinct identity. A classic barber pole was incorporated directly into the “R,” creating a recognizable detail that immediately connects the mark to the industry without feeling overly traditional. The result is a clean, confident logo that balances familiarity with personality and gives The Rooted Barber a memorable visual foundation.

VISUAL BRAND IDENTITY

Building from the logo, UNANIMOUS developed a complete visual identity that gives The Rooted Barber a polished and consistent look across every touchpoint. The system was designed to complement Rooted Salon while introducing visual elements that feel more tailored to the barber experience.

Typography, color, supporting graphics, and brand applications work together to create an identity that feels modern, professional, and approachable. This visual system gives the brand flexibility to show up consistently across digital platforms, signage, marketing materials, and the in-person client experience.

BRAND GUIDE AND STANDARDS

To support consistent use of the new identity, UNANIMOUS developed a comprehensive brand guide outlining how The Rooted Barber should look and feel across applications.

The standards provide clear direction for logo usage, color, typography, graphic elements, and other visual details, helping ensure the brand remains cohesive as the business grows. With an established set of guidelines in place, The Rooted Barber has a practical foundation for maintaining a recognizable and professional presence across future marketing and brand materials.

Website Design and Development

UNANIMOUS designed and developed a website that brings Rooted Salon and The Rooted Barber together within one connected digital experience. The site creates clear pathways for each audience while allowing both businesses to maintain their own services, team information, imagery, contact details, and booking options. A responsive, user-friendly structure makes it easy for visitors to explore the businesses, find the right professional, and schedule an appointment from any device.