ACTION Plumbing, Heating, AC, and Electric

Service Industry Logo Design & Branding

ACTION Plumbing, Heating, AC, and Electric is a family-owned business that has served Lincoln and Southeast Nebraska for over 50 years. They are a trusted name for delivering honest, quality services, offering a full range of heating and cooling capabilities as well as plumbing and electrical services. They are well-established in Lincoln, NE, and known for offering convenience and reliability. Action contacted UNANIMOUS for help with their marketing & advertising strategy.

Professional Video Production

UNANIMOUS created a dynamic video campaign for ACTION featuring an endorsement by Ty Robinson, a standout football player for the University of Nebraska. This engaging campaign highlights the benefits of upgrading to a modern water heater, using football-themed visuals and Robinson's energetic presence to drive the message home. The video captures the excitement and urgency of a game-day sack, drawing a parallel to the importance of replacing outdated, inefficient equipment. By leveraging Robinson's local celebrity status and ACTION's commitment to quality service, the video marketing campaign effectively connects with viewers, encouraging them to take action and upgrade their home systems.

Social Media Campaign

UNANIMOUS also launched an engaging social media campaign for ACTION, featuring Robinson's endorsement. Through a series of dynamic posts and videos, the campaign creatively parallels Robinson's on-field sacks with the need to tackle outdated home equipment. The strategic use of social media platforms amplifies the message, reaching a wide audience and encouraging homeowners to make the switch, reinforcing ACTION's reputation for responsive and innovative in-home services.

Our new brand is simply awesome. We love it! The people of Lincoln always knew our name, but now we have a strong and recognizable visual identity that our employees can be proud of, and our customers can trust. The UNANIMOUS team knew how to guide us through the process to get us exactly what we wanted.

Jordan Kreifels - Owner

Action Heating, Air & Electric

Professional Photography

UNANIMOUS completed a professional photoshoot aimed at visually capturing the brand's commitment to quality and reliability. Our team worked closely with ACTION to create compelling imagery showcasing their expertise and dedication to customer satisfaction. By highlighting their skilled technicians and state-of-the-art equipment, the photos convey the professionalism and efficiency that ACTION is known for. The shoot strengthens ACTION's brand identity and enhances marketing efforts across various platforms.

MANAGED GOOGLE ADS CAMPAIGNS

Having a contemporary and intuitive website is crucial, but it's equally essential to make it easily discoverable and actively attract visitors. Through the Google Ads platform, ACTION collaborated with UNANIMOUS to set up, design, oversee, and sustain its online advertising initiatives.

Visual Brand Identity

UNANIMOUS evolved the visual identity for ACTION Plumbing, Heating, AC, and Electric, infusing the brand with a modern, cohesive look that mirrors a commitment to quality and innovation. The updated brand identity features a bold new logo, contemporary color palette, and streamlined typography that collectively enhance brand recognition and convey reliability. This refreshed visual identity extends across all marketing materials, from business cards to service vehicles, creating a unified and professional appearance. By aligning ACTION's visual presence with high standards of service, UNANIMOUS has positioned the brand to stand out in a competitive market, attracting new customers while reaffirming trust with existing ACTION clients.