action team standing in front of branded van
Action Heating, Air & Electric logo

ACTION Plumbing, Heating, Air, and Electric

Service Industry Logo Design & Branding

ACTION Plumbing, Heating, Air, and Electric is a family-owned business serving Lincoln and Southeast Nebraska for over 50 years. They have been a trusted name for delivering honest, quality services with a full range of heating and cooling capabilities as well as offering plumbing and electrical services. They are well-established in Lincoln, NE, and known to offer convenience and reliability.

Professional Branding at Work

ACTION called upon the UNANIMOUS team looking to create a new, energetic brand to match their reputation and add to team culture. Their influence was strong, and word-of-mouth advertising was their go-to choice for years. However, expanding their services and growing a loyal, diversified team drove them to develop a current, recognizable, stand-alone brand. ACTION wanted a brand that reflected their successes of the past and the goals of their future.

A strong visual brand presence was developed to perform across media channels and on vehicle wraps, uniforms, and company swag. The Action team wears their new brand with pride, and customers are visibly recognizing the new ACTION brand as the same company committed to quality service for a half-century. Overnight, they received feedback on the strong look and feel of the brand and quickly understood the power of branding.

Our new brand is simply awesome. We love it! The people of Lincoln always knew our name, but now we have a strong and recognizable visual identity that our employees can be proud of, and our customers can trust. The UNANIMOUS team knew how to guide us through the process to get us exactly what we wanted.


Jordan Kreifels - Owner

Action Heating, Air & Electric
Google Ads Campaign diagram


Having a contemporary and intuitive website is crucial, but it's equally essential to make it easily discoverable and actively attract visitors. Through the Google Ads platform, ACTION collaborated with UNANIMOUS to set up, design, oversee, and sustain its online advertising initiatives.