Crafting a Visual Identity for Your Nonprofit

nonprofit branding graphic design

Tips & Best Practices

A strong visual identity is crucial for any nonprofit looking to stand out and make an impact. At UNANIMOUS, we understand the importance of a cohesive visual brand. Here are our top tips and best practices for crafting a visual identity that resonates with your audience.

The Importance of Visual Identity

Your visual identity encompasses all the visual elements of your brand, including your logo, color palette, typography, and imagery. It’s the first thing people notice and sets the tone for how your nonprofit is perceived.

Essential Elements of a Nonprofit Visual Identity

  1. Logo: Your logo should be simple, memorable, and reflective of your mission. It’s often the face of your brand, so it’s worth investing in a professional design.
  2. Color Palette: Choose colors that convey the right emotions and align with your brand values. For example, blue often represents trust and dependability, while green can symbolize growth and renewal.
  3. Typography: Select fonts that are easy to read and consistent with your brand’s tone. Your typography should be used consistently across all your materials.

Creating Consistent Visuals

Consistency is key when it comes to visual branding. Here are some tips to ensure your visuals are cohesive:

  • Brand Guidelines: Develop comprehensive brand guidelines that outline how your logo, colors, fonts, and imagery should be used. This ensures consistency across all platforms and materials.
  • Templates: Create templates for common materials such as flyers, social media posts, and email newsletters. This makes it easy to produce new content that is consistent with your visual identity.
  • Professional Photography: Invest in high-quality photography that reflects your brand’s personality and mission. Authentic images can make a significant difference in how your nonprofit is perceived.

Professional Nonprofit Brands

At UNANIMOUS, we help nonprofits develop visual identities that are not only beautiful but also strategically aligned with their mission. By focusing on key elements like your logo, color palette, and typography, and ensuring consistency across all materials, you can create a visual identity that truly represents your nonprofit and resonates with your audience.


UNANIMOUS is a full-service branding agency based in the heart of the Midwest—Lincoln, Nebraska. They have partnered with clients to develop strong brand alignment through strategic marketing, creative design, engaging websites, and compelling video projects of all sizes. UNANIMOUS is known for collaborative partnerships and works with various clients nationwide. The agency prides itself on rhyme, reason, and results.

Contact UNANIMOUS to learn more: or 402.423.5447