The Lied Center for Performing Arts is a premier performing arts center in the Midwest and the nation. The Lied Center is dedicated to serving the community and state by bringing national and international artists to their stage while also developing and sustaining programs that reach out to all parts of Nebraska.
For more than six years, the Lied Center has partnered with UNANIMOUS to enhance its web presence and marketing efforts. Most recently, we worked with their team to design and develop a new website. The Lied Center’s website is event-driven and offers detailed information about upcoming shows, educational events, and statewide programs.
Website Research & Discovery
UNANIMOUS conducted extensive research before designing and site planning. We held focus groups with ticket holders, donors, patrons, students, educators, prominent users of the website, and the Lied marketing and development staff to understand what each group wanted in the next Lied Center website. The suggestions from these various audiences drove the design, structure, and organization of the website.
The website caters to a growing mobile market and allows for greater promotion of upcoming shows and events while integrating online ticket sales. The website is event-driven and offers detailed information about every upcoming show, including integrated video promos and ticket prices. Visitors to the website can also explore rental spaces, learn more about the Lied Center, and easily give donations.
Website Design & Development
The primary challenge of the Lied Center’s website was developing a website that would meet the needs of a very diverse audience. From ticket holders, sponsors, educators, students, patrons, and more, the Lied Center needed a website that effectively serves each stakeholder group. UNANIMOUS created a design that allows for more visual content and improved sponsor visibility. The website structure was reformatted to improve ticket sales and increase donations. Event listing landing pages were developed with an enhanced design and more relevant content for visitors.
Graphic Design for the 21-22 Season Campaign
The Lied Center partnered with UNANIMOUS to design marketing materials across a large variety of digital and print mediums for the 2021-2022 season. This included a consistent implementation of the Lied Center visual identity for the season-long campaign, as well as custom pieces promoting individual shows and events.
Lied Center for Performing Arts - Program Books
Lied Center for Performing Arts - Show Banners
Lied Center for Performing Arts - Direct Mail Postcards
Lied Center for Performing Arts - Promotional Posters
Lied Center for Performing Arts - VIP Autograph Posters
Lied Center for Performing Arts - Photo Backdrops
Lied Center for Performing Arts - Season Brochures