In 2023, Hampton Enterprises reached an incredible milestone—75 years in business—supporting and flourishing in the Lincoln community. Hampton partnered with UNANIMOUS to develop and launch a 75th-anniversary campaign to celebrate and share the story of Hampton's legacy through the decades. A cross-channel marketing campaign was developed and executed by the UNANIMOUS team.
In honor of Hampton's 75th anniversary, they celebrated with nostalgic flair, featuring a beautifully restored 1948 Ford F-Series truck, emblematic of the era when Hampton first opened its doors. The commemorative vehicle served as a symbol of Hampton's longstanding commitment to the community and a testament to its enduring legacy. The new anniversary logo design is proudly displayed on the door and rear of the truck.
Utilizing the 75th-anniversary logo designed by UNANIMOUS, a Commemorative Anniversary Coin was designed and produced to celebrate Hampton's legacy. The coin was distributed to Hampton's employees and valued partners.
UNANIMOUS produced a series of videos utilizing interviews, b-roll, and photography captured by the UNANIMOUS video team and photography provided by Hampton. The video series focused on celebrating Hampton's past, present, and future and highlighted projects from Hampton's Construction and Property entities. The videos were shown at Hampton's internal celebration event and distributed through social media channels.
Hampton Enterprises - Joe Hampton
Hampton Enterprises - Properties Video
Hampton Enterprises - Construction Video
Billboards were designed and strategically placed around Lincoln, Nebraska, to celebrate Hampton's 75th anniversary and showcase recent construction projects in Lincoln, creating a visual testament to the city's growth and achievements.
UNANIMOUS developed a social media strategy and content calendar to promote Hampton's 75th anniversary. Utilizing the short-form videos produced by the UNANIMOUS video team, combined with graphic designs, the campaign shared stories through the decades, highlighting the past, present, and future of Hampton Enterprises.
