Gothenburg Health

These projects focused on establishing a clear, cohesive foundation to support long-term growth. In close collaboration with the Gothenburg Health team, UNANIMOUS developed a strategic communication framework to identify and prioritize key marketing initiatives. We then created a new logo and visual identity that honors the organization’s legacy while positioning the brand to meet the evolving needs of its community. To ensure consistency and longevity, we delivered a comprehensive brand style guide with clear guidance for applying the new identity across all marketing and communication channels.

The UNANIMOUS team created a brand video to authentically capture the sincerity of many who carry out the hospital’s mission each day. By aligning message, visuals, and tone, the video supports Gothenburg Health’s communication goals while engaging audiences across digital, broadcast, and social platforms. The result is a compelling testament that personalizes the organization’s commitment to quality healthcare and its dedication to helping the surrounding communities thrive.

Gothenburg Health’s print and digital advertising is designed to communicate care, credibility, and community connection. Each piece carefully aligns messaging with thoughtful visuals, reinforcing the hospital’s brand while highlighting the services and people behind quality care. Built for both traditional and digital channels, the creative assets ensure consistency across platforms—strengthening awareness, building trust, and supporting Gothenburg Health’s role as a reliable healthcare partner for the region.

Media planning and buying for Gothenburg Health was grounded in thoughtful strategy, careful stewardship, and close collaboration. Working alongside Gothenburg’s marketing and community education team, UNANIMOUS evaluated existing media opportunities, explored new channels for communication, and identified the most effective ways to reach priority audiences. Each plan included detailed contract review and intentional budget dispersion to ensure investments were aligned with goals, delivered value, and supported community vendors.

UNANIMOUS collaborated with Gothenburg Health to elevate its digital presence through a strategic Google Ads campaign. By leveraging targeted keywords and compelling ad copy, UNANIMOUS helped Gothenburg Health reach a broader audience, driving increased traffic to their website and ultimately boosting patient inquiries. This tailored approach not only maximized the efficiency of their ad spend but also reinforced Gothenburg Health's position as a trusted healthcare provider in their community.