Columbus Bank and Trust

Commercial Video Production & Photography

Since 1935, Columbus Bank and Trust, a family-owned bank, has been dedicated to serving the residents of Columbus and its nearby communities. The establishment prides itself on building strong relationships and providing exceptional products and services to Columbus and the surrounding areas.

Columbus Bank and Trust’s marketing team approached UNANIMOUS to create a 30-second brand awareness commercial in English and Spanish. The goal was to craft a standout commercial that delivered measurable results. Focusing on the human connection, the UNANIMOUS team captured how Columbus Bank and Trust makes their customers feel. We chose to celebrate the Columbus community, its history, and its people. We also aimed to evoke feelings of nostalgia, hometown pride, and trust, and connect these sentiments to the Columbus Bank and Trust brand.

Columbus Bank and Trust - Community Drone Footage

Columbus Bank and Trust - Community Statue

Columbus Bank and Trust - Community Mural

Columbus Bank and Trust - Filming Commercial

Video Production

Selecting customers and specific locations for filming around Columbus was a collaborative effort. Once the locations were finalized and the production date was set, the team began working on a script that complemented the visuals and the theme, “Here to Stay.”

With most of the filming scheduled outdoors, the team had to monitor the weather closely. Due to thunderstorms predicted in the days leading up to filming, the video production team recommended postponing the backup production date. This proved to be a wise decision, as the backup date offered clear, sunny skies—perfect for filming.

Upon completing post-production, the UNANIMOUS video production team delivered both a 30-second and a 15-second commercial.