Celerion

Celerion is a world leader of clinical research studies for pharmaceutical and biotechnology companies. We have partnered with Celerion for several years to create brand awareness, aid in participant recruitment for research studies, and help communicate the benefits of participating in a research study. 

Project Objectives

During our most recent collaboration, Celerion realized their existing marketing efforts were targeting the wrong demographics, and we needed to shift our target audience to a younger demographic. With that information, we provided a marketing strategy focused on reaching a younger demographic by developing video content and reaching the audience through targeted Hulu and social media campaigns. 

Video Production

We created video and photo assets for each step of the participant’s journey: awareness, consideration, and decision.  

Each video's style, format, and length varied based on the target audience and desired call to action. 

Awareness Videos & Photos

Videos and photography in the ‘awareness phase’ were produced to catch the attention of audiences that might not yet be familiar with Celerion. Each video within this phase focused on the benefits and quality of life improvements each individual was able to make with the study stipend.

 

Woman smiling down at computer
Vacation Getaway
Woman served cup of coffee
Coffee for a Year
Man smiling at laptop
Student Loan Payment
Woman giving man tickets
Season Tickets
Man and woman sitting on couch watching tv
Technology Upgrade
Explainer Videos

Videos in the ‘consideration phase’ were intended for audiences already familiar with Celerion and the clinical research studies they perform. Videos produced in this phase intended to answer common questions with easy-to-understand information and graphics.

 

Woman and man looking at documents
What to Expect
Man in doctors office
Why Healthy Subjects
Man and woman sitting at table
What to Expect During Your Stay
Two men visiting
Are Clinical Research Studies Safe
Testimonial Videos

Videos in the ‘decision phase’ were intended for audiences already familiar with Celerion and the clinical research studies they perform. Current and past participants were selected to give unscripted testimony on why they decided to participate in the clinical research studies.

 

Woman smiling at camera
Meet Becca - A stay at home mom and business owner
Man smiling at camera
Meet Micha - A self-employed business owner
Man smiling at camera
Meet Rikki - Your clinical research study expert

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