Campbell's

After the data was collected, UNANIMOUS provided a communication strategy with a full analysis of the research findings, key messages, elevator speech, and marketing recommendations for the future. The key messages that accurately describe Campbell’s new and improved brand included emphasizing quality and family ownership, and an engaging and educational community within the nursery. We established a positioning statement so staff and brand ambassadors can summarize Campbell’s services and strengths. Finally, a brand launch strategy included specific deliverables that the Campbell's team could implement to ensure the rebrand was successful.

To reveal the new brand, UNANIMOUS designed several deliverables and promotional materials for Campbell’s. Apparel such as sweatshirts, tank tops, t-shirts, and gardening gloves all show the updated brand. Other branded marketing materials such as gift cards, handouts, and water bottles tied the new brand together. UNANIMOUS also designed and coordinated the installation of new interior and exterior signage at both Campbell’s locations, as well as vehicle wraps. Finally, a brand guide was created for Campbell's to provide brand standards and ensure consistency in logo, color, and type usage across all marketing communications.

The goal of this video project was to increase awareness of Campbell’s seasonal gardening products and services. This was accomplished by pairing strong visuals with a friendly and approachable voiceover. 

Each video package included a 30-second version, a 15-second version, and a 30-second audio version for radio and streaming. The UNANIMOUS team wrote scripts, created storyboards, hired acting talent, filmed on-location, hired a voiceover artist, and edited each video asset.