Arkway Wealth

Financial Investment Brand Naming & Visual Identity

With a mission rooted in faith and a focus on retirement and income planning, Arkway Wealth set out to build more than just a financial advisory brand—they aimed to create a trusted guide for Christian families planning their financial future. Arkway partnered with UNANIMOUS to develop a name and visual identity that reflects their values, builds confidence, and resonates with a faith-focused audience. The goal was to establish a brand that inspires trust, provides clarity, and aligns with the long-term goals of clients preparing for life’s next chapter.

Research & Discovery

Our journey with Arkway Wealth began with in-depth research and discovery. We explored their industry landscape, analyzed competitors, and engaged directly with key stakeholders. Through market analysis and interviews, we uncovered valuable insights that helped us understand the heart of their brand and identify clear opportunities to stand apart.

Brand Naming

The brand naming process for Arkway Wealth was driven by a desire to reflect both spiritual grounding and practical guidance. We explored names that would resonate with their Christian audience while reinforcing their role as trusted financial advisors. “Arkway” combines themes of faith, guidance, and purposeful direction. “Ark” clearly connects to Christianity, evoking the image of Noah’s Ark as a symbol of trust, protection, and steadfastness during uncertain times. “Way” complements this by signifying a clear and intentional path forward—one that leads to financial clarity and peace of mind. Together, the name represents a powerful blend of belief and strategy, offering clients trust, clarity, and confidence in their financial journey.

Visual Identity Concepts

We presented multiple visual brand identity concepts to Arkway Wealth, each telling a unique story. Through collaborative sessions, we refined these concepts, ensuring the final identity was a true representation of the brand's vision and values.

Visual Brand Identity

Arkway Wealth’s visual identity was crafted to reflect their role as a faith-driven financial guide. The logo features a bold “A” with a wave cutout—symbolizing movement, direction, and spiritual grounding. This subtle detail nods to the biblical ark, reinforcing themes of trust and protection. The color palette and typography were chosen to convey clarity, stability, and professionalism. Every element works together to present Arkway as a steady, approachable presence for clients planning their financial future.

Visual Brand Identity Standards

To maintain consistency across all touchpoints, we created comprehensive visual brand identity standards. This guide outlined the proper usage of logos, colors, fonts, and imagery, ensuring Arkway Wealth's brand remained cohesive and recognizable.