American Quilt Study Group
The American Quilt Study Group (AQSG) came to UNANIMOUS for direction in developing a visual foundation for future brand development, beginning with new logo and website designs.
AQSG has a rich history of bringing people together through the study and stories of quilt making. The UNANIMOUS creative team worked to design a mark that portrayed the importance of those relationships with a simple, modern, and inviting appeal.
“Our committee was very impressed with UNANIMOUS. Not only the design, but the entire process. It was such a pleasure working with you because you understood AQSG and who we are from the very beginning.”
-Debra J. Dahab, Ph.D., AQSG
The wordmark focuses on QUILT STUDY to emphasize the group studies all quilts, not just American quilts. An alternate acronym version of the logo was designed for internal use, as most group members refer to the organization as “AQSG”. The final logos provide a strong foundation to build their visual brand, grow membership, and build connections well into the future.