Lights, Camera, Conversion: Commercial Video Production at Work

In today's digital landscape, video content isn't just a luxury—it's a necessity. For businesses in Lincoln, Nebraska, seeking to make a lasting impression, commercial video production offers a dynamic way to tell your story, showcase your products, and connect with your audience. At UNANIMOUS, we're here to bring your vision to life.

Why Choose Commercial Video Production?

Commercial videos serve as powerful tools to:

• Introduce Your Brand: Craft compelling narratives that highlight your company's mission and values. These stories should resonate emotionally with your audience, showcasing the impact of your work and inviting engagement through shared experiences and goals. By weaving together authenticity and passion, you foster a connection with your community, driving loyalty and promoting your brand effectively.

• Promote Products or Services: Demonstrate our offerings in action, emphasizing their various benefits and features. Highlight how they can improve efficiency, enhance productivity, and solve specific problems for clients, ultimately leading to greater satisfaction and success.

• Engage Your Audience: Utilize storytelling to foster emotional connections and drive engagement. By crafting relatable narratives, audiences become invested in the journey, creating a bond that encourages deeper interactions and lasting loyalty. Well-told stories resonate, inspiring action and strengthening community ties.

Whether it's a 30-second spot for social media or a comprehensive brand overview, the right video can significantly impact your marketing efforts.

UNANIMOUS: Your Lincoln-Based Video Production Partner

Located in the heart of the Midwest, UNANIMOUS specializes in creating authentic, high-quality videos tailored to your business needs. Our team collaborates closely with you to ensure each project aligns with your brand identity and objectives.

Our Services Include:

• Brand Videos: A brand video, or company overview video, strategically introduces your business, products, or services. It creates a positive, lasting impression on your audience by showcasing your unique culture and values through visual storytelling. Often hosted on your homepage or a dedicated landing page, these videos can be promoted via your social media channels. The goal is to generate interest and provide a strong call-to-action! Brand Video Examples >>>

• Promotional Videos: A promotional video, or commercial, advertises a business’s products or services. While traditionally made for television and radio, many companies now use online platforms. Due to limited attention spans, succinct videos have become an effective advertising method. These videos typically last 6, 15, 30, or 60 seconds, posing production challenges. Shorter scripts require intention and clear objectives. Commercial videos provide versatile promotional options on TV, websites, Hulu, Spotify, or YouTube, allowing messaging flexibility to adapt to changing objectives. Promotional Video Examples >>>

• Explainer Videos: Explainer videos are concise pieces designed to demonstrate how a specific product works or clarify a service your organization promotes. These videos engage viewers and serve as a strong introduction to your brand for new audiences. When done well, they highlight your company, product, or service, simplifying complex ideas into digestible segments. A critical first step in producing an explainer video is compiling a list of questions and answers to address. Remember, overly long videos that include too many details can quickly lose the audience's attention, rendering them ineffective. Explainer Video Examples >>>

• Testimonial Videos: Testimonial videos offer authentic insights into products, services, or company culture. Unlike polished commercial pitches, they convey sincere, personal messages. These videos typically feature individuals sharing their experiences and how your product or service benefited them. They also help attract skilled employees by providing genuine feedback on working with your organization. Testimonial Video Examples >>>

• Recruitment Video: In today’s competitive job market, employers are using innovative strategies to attract talent. Video offers a professional way to communicate the benefits of working for your organization to a broad audience. It can showcase remote work options and widen the talent pool beyond local areas. Recruitment videos can be published on company websites, shared on social media, and sent to potential candidates. Furthermore, HR recruitment videos help employers identify suitable candidates and aid individuals in evaluating job opportunities. Recruitment Video Examples >>>

• Training & Educational Videos: Every video can be educational. However, unlike other videos, educational ones prioritize teaching and awareness over promoting a product. These videos position you or your organization as an expert, fostering audience trust. Consequently, this content should be helpful, informative, and shareable. By creating videos that address audience needs, you subtly establish your company as their top choice. Training & Educational Video Examples >>>

• Branded Video: Branded content videos showcase experiences and insights into company culture, fostering a stronger audience connection. Successful businesses focus on storytelling, placing the narrative first while highlighting brand benefits. These engaging and educational videos evoke emotions, resembling brief TV shows or short films rather than traditional ads, motivating viewers to share them. 
  Branded Video Examples >>>

Our comprehensive approach covers everything from initial concept development to final editing, ensuring a seamless production experience. 
More About Commercial Video Production Types Here >>>

Success Stories

Altumint: We produced a compelling brand video and heartfelt testimonial for this cutting-edge AI technology company, expertly capturing their innovative solutions, impressive client satisfaction, and the positive impact they have on various industries. Our goal was to highlight their exceptional services and how they transform businesses with advanced technology. See the Work >>>

Hampton Enterprises: Celebrating 75 years in business, we created a series of engaging videos highlighting their legacy, ongoing projects, and the dedicated individuals behind their success. These videos showcase significant milestones, company achievements, and innovations that have shaped our journey. Through captivating storytelling and visuals, we aim to inspire both our team and customers. See the Work >>>

Kimmel Orchard & Vineyard: Our dedicated team developed engaging and innovative brand videos to promote their educational and agricultural initiatives, showcasing their commitment to sustainability, community enhancement, and impactful learning experiences that resonate with audiences and inspire positive change. See the Work >>>