Short-Form Video Content for Healthcare Marketing in 2025

In today’s fast-paced digital world, capturing attention is harder than ever—especially in healthcare, where trust and engagement are paramount. Enter short-form video content: bite-sized, impactful videos under 60 seconds that are revolutionizing healthcare marketing. As we head into 2025, platforms like TikTok, Instagram Reels, and YouTube Shorts dominate, with 66% of consumers preferring short videos (HubSpot, 2025). For healthcare organizations, short-form videos offer a powerful way to connect with patients, build trust, and boost engagement. Here’s why and how to leverage them effectively.

Why Short-Form Video Works for Healthcare

1. Grabs Attention Instantly
   Patients scroll through social media at lightning speed. Short-form videos deliver your message in seconds, whether it’s a quick tip on wellness, a patient testimonial, or a behind-the-scenes look at your facility. Their concise format ensures viewers stay engaged.
2. Builds Trust Through Authenticity
   Healthcare thrives on trust. Short videos showcasing real staff, patients (with consent), or community involvement humanize your brand. For example, a 30-second clip of a nurse explaining a procedure can resonate more than a lengthy brochure.
3. Boosts Engagement and Shares
   Short-form videos are highly shareable. A compelling video about your hospital’s community outreach can go viral, expanding your reach. According to Sprout Social, videos under 60 seconds see 80% higher engagement rates than longer content.
4. Adapts to Any Platform
   Whether it’s TikTok for younger audiences or LinkedIn for professionals, short-form videos fit seamlessly across platforms. Repurposing a single video into multiple formats maximizes your marketing budget.

How to Create Effective Short-Form Videos for Healthcare

At UNANIMOUS, we’ve helped healthcare clients like York General craft engaging videos that resonate. Here are key strategies to make your short-form videos stand out in 2025:

• Start with a Hook: Grab viewers in the first 3 seconds with a bold question or striking visual. Example: “Struggling with stress? Try this 30-second tip!”
• Keep It Simple: Focus on one message, like a service highlight or patient success story. Clarity is key in short formats.
• Use Captions: 85% of social media videos are watched without sound (Hootsuite, 2025). Add clear, concise captions to ensure accessibility.
• Incorporate Trends: Leverage trending audio or challenges on TikTok and Reels to boost discoverability, but keep it relevant to healthcare.
• End with a Call to Action: Encourage viewers to visit your website, book an appointment, or follow your page. A simple “Learn more at [yourwebsite.com]” works wonders.

Real-World Impact: York General

UNANIMOUS partnered with York General to produce a brand reveal video, which we later repurposed into short-form content for broadcast and social media. By transforming a 2-minute brand reveal video into three 30-second reels, we increased engagement. These results highlight the power of concise, targeted video content in healthcare marketing.

Why Partner with UNANIMOUS?

Creating short-form videos requires expertise in storytelling, editing, and platform optimization. At UNANIMOUS, our video production team specializes in crafting compelling healthcare content that aligns with your brand. From scriptwriting to on-location shoots, we handle every step to deliver videos that engage and convert. Our collaborative approach ensures your vision shines through, whether you’re a rural clinic or a regional hospital.

Get Started Today

Ready to harness short-form video for your healthcare marketing in 2025? Contact UNANIMOUS for a free consultation to explore how we can elevate your brand with engaging, results-driven video content. Call us at 402.423.5447 or email info@beunanimous.com to schedule your discovery meeting.