Nebraska Medical Association
For nearly 150 years, the Nebraska Medical Association (NMA) has served physician members as advocates for the medical profession and the health of all Nebraskans. UNANIMOUS worked with the NMA on a complete rebrand, communication strategy, website design and print collateral. The NMA’s new identity and web presence better positions the organization as forward-thinking and committed to helping every physician’s professional growth.
“It was a pleasure to work with the entire UNANIMOUS team on our new branding campaign. Their professionalism and creativity have really helped us highlight our work as advocates for physicians and the health of all Nebraskans,”
- Carole Bates, Communications Director, NMA.
Messaging and Marketing Collateral
UNANIMOUS worked closely with the NMA on market research and a communication strategy. Detailed information was gathered through surveys, interviews and research. A communication strategy was created with key recommendations for positioning the NMA for improved member engagement, retention and new membership outreach. UNANIMOUS also recommended a complete rebrand, website redesign and development.
Branding and Identity
UNANIMOUS worked with the NMA on a complete rebrand. The NMA needed branding that better reflected their goals and positioning while also being more attractive to the next generation of physicians. Extensive research went into the new logo and the decision to make the acronym “NMA” prominent. The mark and fonts were redesigned with the goal of creating a more modern and approachable brand. The newly established branding helped guide marketing collateral, social media graphics and a new web presence.
A key component to the NMA’s rebranding was a new web presence. The previous website was not mobile friendly or easy to update. The new website design focuses on providing current and relevant information to visitors while promoting the important role that the NMA provides. Built in Drupal CMS, the website is much more user-friendly and mobile compatible. A more robust members only section was implemented to provide additional resources for physicians and students alike.