The National Willa Cather Center, located in Red Cloud, Nebraska, is dedicated to advancing the work of Pulitzer Prize-winning author Willa Cather and preserving the historical settings and archival material associated with her life and writings. It has been around for almost 65 years and its programs and resources directly serve more than 60,000 people each year. UNANIMOUS and The National Willa Cather Center have worked together for many years on various projects. For the latest project, UNANIMOUS enhanced its brand architecture, developed marketing materials implementing the new architecture, and added new features to its website.
Brand Architecture & Visual Identity
After a discovery meeting, UNANIMOUS clarified the relationships and distinctions between The National Willa Cather Center and its sub-brands; Willa Cather Foundation, Red Cloud Opera House, Willa Cather Memorial Prairie and more. Whereas all brands live under The National Willa Cather Center, it was important to create a distinction between the brands and add versatility. Adding versatility made it easier to better target audiences and promote itself. The red was an important color to stay consistent with all the brands because of the connection to Willa Cather.
From here, UNANIMOUS designed a brand standards guide that defined the overall brand architecture, usage, color palette, typography, and other graphic elements related to the brand.
Branded Marketing Collateral
With the new brand enhancement in place, we then designed updated marketing materials. UNANIMOUS designed an engaging and professional ID kit including items such as business cards, letterheads, thank you cards and envelopes, and more.
The design was then implemented into print materials such as a tourism ad, general informational brochure, and a membership brochure. Each piece is customized with a specific call to action to either plan your visit or become a member. Finally, interior digital signage was made that displayed on screens inside The National Willa Cather Center building.
150 Year Anniversary Logo Design
Celebrating a monumental 150 years, the National Willa Cather Center proudly unveils its commemorative anniversary logo. This emblem, designed and developed by UNANIMOUS, is steeped in history and features an iconic portrait of Cather. It encapsulates the enduring legacy of Willa Cather and the center's unwavering commitment to preserving her heritage. The anniversary logo serves not just as a symbol of the past century and a half, but also as a beacon for the many more years of literary and cultural preservation ahead. Join us in marking this significant milestone as we continue to honor and cherish the timeless literary works of Willa Cather.
Cather Web Design & Development
UNANIMOUS partnered with the National Willa Cather Center to thoughtfully design and develop an engaging website. The site provides a deep dive into the Cather's history with an extensive collection of historical information. The site also provides timely information on upcoming events and recent news sections. For educators and avid readers alike, our website offers valuable teacher tools and reader resources. Planning a visit? Navigate through the visitor information section for a seamless experience. And for those inspired by Cather's legacy, our online store boasts a curated selection of Cather-related gifts. Moreover, if you're moved by the mission, you can also show your support. Read, explore, and be inspired!