Lincoln Orthopedic Physical Therapy

Healthcare Marketing Campaign & Website Design

Lincoln Orthopedic Physical Therapy (LOPT) provides physical therapy services and treatments with nine locations in Lincoln, NE, and one in Ashland, NE. Focused on treating the whole person, not just the symptoms and diagnosis, LOPT offers a collaborative, patient-first approach backed by a team of certified specialists with expertise across a wide range of conditions and therapies. To strengthen their connection with the community and highlight the impact of their work, UNANIMOUS partnered with LOPT to launch EveryBody Has a Story, a heartfelt, multi-channel brand awareness campaign that celebrates real recovery journeys and the people behind them.

Campaign Logo & Visual Identity

The EveryBody Has a Story campaign began with a custom logo and visual identity system, built to feel both empowering and approachable. The mark blends motion and movement with storytelling elements—representing both the physical and emotional journey of recovery. The identity is flexible, recognizable, and seamlessly extended across all campaign assets.

CAMPAIGN VIDEOS

Video storytelling was a key component of the EveryBody Has a Story campaign. To bring the message to life, UNANIMOUS produced a series of compelling videos featuring real LOPT patients sharing their journeys, from injury to full recovery. Each story highlighted the personal challenges, the individualized care received, and the empowering outcomes made possible through LOPT’s expertise.

From scripting and filming to editing and final delivery, the UNANIMOUS video production team ensured each piece reflected the quality and integrity of the LOPT brand. The result was a powerful collection of narratives that not only built awareness but also reminded every viewer: recovery is possible, and everybody deserves the chance to tell their story.

Orthopedic patient after physical therapy enjoying golf.

Sports therapy patient after physical therapy playing soccer.

Sports performance patient after physical therapy playing baseball.

A new mom carrying her baby after physical therapy.

CAMPAIGN PHOTOGRAPHY

To complement the video stories, we captured a photography series that gives a face to each recovery journey. The imagery is candid, professional, and heartfelt—bringing authenticity and visual consistency to the campaign across all touchpoints.

Orthopedic physical therapy patient at LOPT.

Campaign Landing Page

The EveryBody Has a Story landing page served as the digital hub for the entire campaign. Designed to be clean, compelling, and easy to navigate, the page featured campaign videos, patient photography, and clear calls to action. Built with mobile responsiveness in mind, the landing page was a central tool for driving engagement, capturing interest, and converting visitors into patients.

The front of a campaign EDDM postcard targeting orthopedic patients

The front of a campaign EDDM postcard targeting sports therapy patients

The front of a campaign EDDM postcard targeting sports performance patients

The front of a campaign EDDM postcard targeting mobility patients

Direct Mail Postcards

To reach a broader local audience, UNANIMOUS designed and coordinated a series of postcards. These pieces introduced the campaign to households across Lincoln with eye-catching visuals, campaign messaging, and a direct invitation to visit the campaign landing page. Each postcard was tailored to reinforce brand awareness and spark curiosity about LOPT’s story-driven approach to care.

EDDM postcard of an orthopedic patient with LOPT

EDDM postcard of a sports therapy patient with LOPT

EDDM postcard of a sports performance patient with LOPT

EDDM postcard of a mobility patient with LOPT

Keywords for Lincoln Orthopedic Physical Therapy's Google Search Campaign

Google Search Ads Campaigns

UNANIMOUS developed and managed a targeted Google Search Ads campaign to increase visibility for LOPT’s services. Keyword strategy focused on physical therapy needs, local intent, and injury-specific terms, ensuring the ads reached users actively searching for solutions. With attention-grabbing copy and strong landing page integration, the campaign helped drive qualified traffic and new patient inquiries.

Paid search impressions increased by 203%

Phone calls generated through paid search exceeded 1,900 calls

Google Display Ads

To complement the search campaign and boost awareness, we launched a Google Display Ads campaign featuring branded graphics, campaign photography, and short-form messaging. These visually striking ads were strategically placed on relevant websites to increase exposure and familiarity with the EveryBody Has a Story campaign, reinforcing LOPT’s presence in the market while creating multiple touchpoints for potential patients.

Campaign Organic Social Media Assets

UNANIMOUS created a series of organic social media graphics tailored for Facebook and Instagram. Designed to extend the EveryBody Has a Story campaign, the content highlighted individual patient stories and featured powerful visuals from the campaign photoshoot. Each post focused on authenticity and community engagement—strengthening emotional connections while encouraging shares, comments, and meaningful brand interaction.

Carousel Instagram social media post featuring an orthopedic patient returning to golf

Carousel Instagram social media post featuring a sports therapy patient returning to soccer

Carousel Instagram social media post featuring a sports performance patient returning to baseball

Carousel Instagram social media post featuring a mobility patient gaining strength for motherhood

Updated Printed Collateral

To maintain consistency across all brand materials, UNANIMOUS updated existing printed collateral to align with the EveryBody Has a Story campaign. This included refreshed layouts, campaign visuals, and messaging that echoed the tone and look of the overall effort. These pieces gave LOPT’s internal teams tools they could confidently use to support the campaign and share the brand story across all locations.

Physician Handout

As part of the referral strategy, a dedicated handout was created for distribution at partnering physician offices. This printed piece highlighted key updates from LOPT—introducing new therapists, promoting current services, and sharing information about the EveryBody Has a Story campaign. The goal was to equip referring providers with a polished, professional resource that deepened connections and encouraged continued referrals.

Physician handout introducing the campaign

The front design of the half page campaign insert

The back design of the half page campaign insert

Welcome Folder Half Page Campaign Insert

UNANIMOUS designed a custom insert for LOPT’s existing patient welcome folders, helping integrate the campaign message into the patient experience from day one. The half-page insert introduced the EveryBody Has a Story concept and encouraged patients to engage with the campaign online. It served as both a brand reinforcement piece and a subtle invitation for patients to see themselves as part of the story.

Internal Campaign Signage

To create a cohesive, campaign-aligned experience across clinic locations, UNANIMOUS developed internal signage that extended the EveryBody Has a Story messaging. These pieces were designed to be versatile, moveable, and easy for staff to display. From waiting areas to hallways, the signage helped bring the campaign to life within each clinic—reminding patients and staff alike that every story matters.

Orthopedic focused roll-up campaign tradeshow banner for internal signage

Sports performance focused roll-up campaign tradeshow banner for internal signage

Sports therapy focused roll-up campaign tradeshow banner for internal signage

Custom Healthcare Web Design

The primary goal for the new LOPT website was to provide a user-friendly and positive experience for patients and allow prospective patients to easily find locations, and inform visitors about what they treat, and how they treat physical therapy needs. It was also important for the website to highlight the Therapists and provide readily available info about the location and specialties of each Therapist. Visit the website >>>

Key site features include: