UNANIMOUS was proud to be an event sponsor for HEROSTOCK, an annual event created to recognize and honor the heroes of our community and country. The founders and supporters of HEROSTOCK understand the importance of providing veterans and community heroes with a time and space to disconnect from their duties, connect with like-minded individuals who share their experiences and struggles, and live in the moment. The collaborative effort empowered HEROSTOCK to embrace a more inclusive brand identity and clearly articulate its mission.
UNANIMOUS helped guide and develop HEROSTOCK's brand identity evolution by offering a range of creative solutions. We crafted multiple logo designs, each carefully tailored to convey HEROSTOCK's unique values and vision. In addition to the logos, UNANIMOUS collaborated with the HEROSTOCK team to bring the brand to life through letterhead, apparel, swag, and more.
UNANIMOUS played a pivotal role in HEROSTOCK's rebranding journey, initially named Vetstock. After careful analysis, UNANIMOUS facilitated the transition to the name HEROSTOCK, a name that better reflects the commitment to celebrating and supporting all community and country heroes. We crafted a compelling pitch and developed key brand messages to effectively communicate HEROSTOCK's mission and to ensure consistency in their messaging across all communication channels.
UNANIMOUS has an amazing team that shows passion in the project and they do a great job communicating what all is going on and the steps of the process.
The event serves as an opportunity to pay tribute to those who have served and continue to serve and the families who support them. HEROSTOCK is a chance for veterans, law enforcement personnel, firefighters, rescue workers, EMS personnel, and Gold Star families to unite and network while discovering organizations providing support and services.
Adhering to brand guidelines and standards provides control and helps maintain brand consistency. UNANIMOUS helped the HERSTOCK team make internal brand management effortless by developing a guide for fonts, color formulas, graphical elements, templates, and other resources.
UNANIMOUS contributed to planning the annual HEROSTOCK event by developing a comprehensive sponsorship framework. With attention to detail, UNANIMOUS created a multi-tiered sponsorship system that allowed HEROSTOCK to effectively engage and secure support from a diverse range of partners and sponsors. This tiered approach ensured sponsors could choose their level of involvement and also provided HEROSTOCK with a structured and sustainable source of funding for future events.
Additionally, UNANIMOUS's expertise extended to building a social media calendar with compelling content and eye-catching graphics. This strategic social media plan promoted the event, educated audiences about its significance, and celebrated the collective impact of sponsors.
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