Flower Mound Ranch
Hunting Brand Identity Design & Development
Flower Mound Ranch (FMR) is embarking on a new and unique venture, bringing a luxury upland bird hunting experience to Eastern Nebraska. As a high-end, members-only, corporate retreat and conference venue offering tailor-made, guided hunts, FMR initially partnered with UNANIMOUS to develop a verbal and visual identity to build a strong communication platform and create consistent, cohesive messaging for all marketing.
Verbal & Visual Brand Identity Design
Careful consideration was given to accurately creating the tone and voice for Flower Mound Ranch’s messaging. Capturing the vision of the management team helped generate specific key communication points and a powerful brand promise. Utilizing purposeful language helped set the stage for a memorable brand and a luxury persona.
A Versatile Outdoor Brand
The design team went to work to create several intriguing and distinct logo options, all seeking to tell a story, replicate well, and showcase industry style. The approved mark exudes rugged luxury and embodies the mission of FMR. Additionally, an updated color pallet detailed in the new brand guide completed the identity package. The visual identity generated excitement and momentum for a successful brand launch and lodge groundbreaking.
“Working with the UNANIMOUS team has been the greatest part of starting up our company so far! The entire UNANIMOUS team is so creative, helpful, and fun to work with. We’re very lucky we found them. They’re getting us off on the right foot!”
Chelsea Liscum
Flower Mound Ranch
Hunting Brand Collateral Design
Once the verbal and visual identities were complete, marketing collateral was designed and printed to include: business cards, email signatures, social graphics, letterhead, and leather membership folders with inserts. As membership opportunities arose quickly, a tradeshow booth was also designed and delivered for a spring event.
Custom Hunting Website Design & Development
Developing a website for a new organization is a unique and challenging process. The UNANIMOUS web team focused on introducing and positioning the new FMR brand and structuring the site to ensure it can grow and evolve as the organization grows. They capitalized on the verbal and visual identity created for FMR to produce a clean, classy, and user-friendly website design.
With the end goals of creating an engaging user experience and building memberships, the website also provided an immediate impression representative of the first-class amenities and experience Flower Mound Ranch will provide.
Flower Mound Ranch Brand Standards & Guidelines
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