Dialysis Center of Lincoln

DCL initially came to UNANIMOUS with a desire to refresh and revitalize its brand. They understood the need for continuity and the power of a progressive, representative brand to match the high quality of care provided by DCL’s experienced healthcare professionals. 

DCL made a strategic decision to include sound market research before the start of the projects by conducting an employee survey. Participant results were reviewed, analyzed, and taken into consideration when developing all project components. 

The primary goals of the project were to develop a visual presence that was fresh, progressive, and reflected the quality services DCL provides and do this through a new logo design, brand messaging, and a new website.

Logo Design

The new logo creatively delineates movement and elements of filtration, vital for quality dialysis. The nine dots represent the multiple locations and positions DCL for the future, highlighting progressive services and an expanding team. The new brand is modern, scalable, and visually striking.

The DCL rebrand was completed with a photoshoot and the distribution of awesome company swag.

“The UNANIMOUS team dug in and delivered high-quality work in a manner that resembled a truly committed partnership. They were great to work with and they felt like part of the DCL team from the start. This is a partnership we look to keep for years to come.”

-Scott Butterfield, CEO

Brand Messaging

Creating a verbal identity, with a tone and voice reflective of the company's mission, was vital for consistent internal and external communication. By developing strategic key messages and a strong tagline and pitch for the target audience, the foundation was built for the team at DCL to begin living their brand.


The UNANIMOUS web team also contributed to the DCL rebrand by developing a responsive and user-friendly site with dominant imagery and easy navigation, providing an engaging user experience. The information-rich site provides vital dialysis information for patients, caregivers, and providers.

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