Brodstone Healthcare (formerly Brodstone Memorial Hospital) is an expanding healthcare provider, serving the needs of the greater Superior, Nebraska region. Its rich history, cornerstone foundation, and dedication to strategic planning made them an ideal partner to collaborate with the UNANIMOUS team.
Brodstone’s leadership embarked on a journey with the UNANIMOUS team to develop a strong foundational, verbal, and visual identity to accurately represent innovative care and facility expansion while creating an inclusive vision moving forward for all facilities, clinics, and partners.
Foundational & Verbal Identity
Understanding the value of a cohesive approach, we conducted unbiased market research including patient, employee, and community member interviews. The research findings were documented and evaluated to establish a well-guided brand alignment strategy.
Well-established community support and Brodstone’s strong history laid the groundwork for fine-tuning the mission, vision, and values. Defining the tone and voice of a messaging platform allows key messages to be developed to pave the way for strategic and consistent external communication.
Capitalizing on a well-built foundational and verbal identity and acknowledging the tradition of their existing brand, the UNANIMOUS design team went to work to create a fresh and progressive mark to complement branding considerations. Representing quality, growth, and pride was important for the brand to embody a sense of connection and community. The quadrants add an engaging aesthetic and could represent services/providers/patients all coming together within one organization.
Brodstone simplified its naming structure to Brodstone Healthcare, allowing for a simplified approach to its brand architecture. It was important for the brand to extend to the foundation and the family health clinics in Superior, Nelson, and Edgar. We used a strong serif typeface for Brodstone while mixing in a san serif for a descriptor under the name.
UNANIMOUS opted to keep the legacy “crimson” color as a connection to the previous brand but injected a secondary color, “stone blue,” to provide diversification and flexibility for the website and marketing collateral.
“I'm really proud of the brand we have moving forward. It unifies us and identifies us as a beacon within the communities we serve. UNANIMOUS brought so much to the table during rebrand, we know we have a true partner that gives us flexibility and opportunities to make an impact in our area.”
-Treg Vyzourek, CEO, Brodstone Healthcare
UNANIMOUS also assisted in developing and updating internal and external brand materials, such as business cards, letterhead, banners, brochures, and more.
Bringing all brand elements into succinct alignment, the web development and design team set forth to enhance the user experience with a responsive, visually appealing website.
It was important to have video assets that captured and conveyed the emotion, focus, and elements of the new Brodstone Healthcare brand. UNANIMOUS produced two videos as part of this project.
The first video is a two-minute brand video. The video introduces the new brand to employees and the community. It was important this video be timeless so that it could be used as a marketing and recruitment tool beyond the initial launch of the new brand.
UNANIMOUS also produced a long-form employee onboarding video. This video conveys the excitement, enthusiasm, and team atmosphere of Brodstone Healthcare to new employees.
We look forward to our continued partnership with Brodstone Healthcare.