Nebraska Cornhuskers Ty Robinson

Sack Your Old Water Heater | ACTION Plumbing, Heating, AC, and Electrical

Service Industry NIL Marketing Campaign

ACTION Plumbing, Heating, AC, and Electrical is a family-owned business that has served Lincoln and Southeast Nebraska for over 50 years. ACTION partnered with UNANIMOUS to develop a seasonal marketing and advertising campaign that made an immediate impact—generating over 150,000 organic impressions on launch day alone. Coverage from multiple news outlets, as well as a shoutout from Nebraska Football Coach Matt Rhule, helped extend the campaign’s reach by more than 200,000 additional impressions, reinforcing ACTION’s strong presence across the region.

NIL Partnership with Ty Robinson

UNANIMOUS helped ACTION tap into the power of Name, Image, and Likeness (NIL) marketing by partnering with standout Husker football player Ty Robinson. As a local fan favorite and defensive powerhouse, Robinson brought energy and credibility to the campaign. His on-field persona translated perfectly to the concept, drawing a direct connection between sacking quarterbacks and "sacking" old, inefficient water heaters. 

Ty Robinson Signature
Nebraska Cornhuskers Ty Robinson posing for NIL photoshoot

Professional Video Production & Photoshoot

UNANIMOUS created a dynamic video and photo campaign for ACTION featuring an endorsement by Ty Robinson. This engaging campaign highlights the benefits of upgrading to a modern water heater, using football-themed visuals and Robinson's energetic presence to drive the message home. The production included a high-energy video shoot and complementary photography, capturing the excitement and urgency of a game-day sack while drawing a parallel to the importance of replacing outdated, inefficient equipment. By leveraging Robinson's local celebrity status and ACTION's commitment to quality service, the video marketing campaign effectively connects with viewers, encouraging them to take action and upgrade their home systems.

Ty Robinson
Ty Robinson
Ty Robinson
https://vimeo.com/1128265727?share=copy&fl=sv&fe=ci

Campaign Landing Page

To drive conversions and measure campaign impact, UNANIMOUS developed a dedicated landing page tailored to the promotion. The landing page featured eye-catching visuals and served as the campaign’s digital hub, integrated with social ads, radio, and organic traffic. The page provided users with a simple and responsive experience that reflected ACTION’s commitment to convenience, quality, and customer service.

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Organic & Paid Social Media Campaign

UNANIMOUS also launched an engaging social media campaign for ACTION, featuring Robinson's endorsement. Through a series of dynamic posts and videos, the campaign creatively parallels Robinson's on-field sacks with the need to tackle outdated home equipment. The strategic use of social media platforms amplifies the message, reaching a wide audience and encouraging homeowners to make the switch, reinforcing ACTION's reputation for responsive and innovative in-home services.

Promotional Radio Ads

UNANIMOUS partnered with ACTION Plumbing, Heating, AC, and Electric to craft impactful radio advertisements to promote the water heater campaign. We focused on delivering clear, concise messaging highlighting ACTION's water heater promotion, which was endorsed by Husker football player Ty Robinson. The result was a series of compelling radio spots that not only boosted brand awareness but also drove customer engagement and service inquiries.

Promotional Leave Behind

Promotional Leave Behind

To complement the NIL campaign, UNANIMOUS created a bold, athlete-themed promotional leave-behind featuring campaign photography and key messaging. Designed as a high-impact postcard, the piece highlighted ACTION's partnership with Ty Robinson and reinforced the promotion. It was used on service calls to leave a lasting impression and drive continued engagement with the brand.

Ty Robinson on set
Ty Robinson on the video production set
Ty Robinson on set with UNANIMOUS