3 Types of Videos Your Business Should Be Using

It’s no secret that video is one of the best ways to promote your business, but there are many types of videos out there you could be producing. So how can you know which one is the best? While there are pros and cons of each, there are three types of videos we think every business should be using.

Testimonial Videos

Whether it’s your customers or employees, testimonial videos are a great way to get honest and unscripted feedback about your products or services. These videos drop the sales and marketing pitches in favor of candid responses. Testimonial videos usually feature one or more customers telling their story of how your product or service has made a positive impact on their life or business. This type of video can also be a great tool for your HR department. Just like customers, job applicants like to hear honest feedback about what it’s like to be a part of your team.

The video below is an example testimonial video that was produced for Colorado Mountain Man Survival. This testimonial was captured on-location at the end of a two-day survival training class.

Explainer Videos

You have a product or service, but do you have a video that explains that in two minutes or less? Explainer videos do just that. It's designed to explain your company, product, or service in an easy to understand manner. You want to keep these videos short and engaging while covering four key points: 1. Problem, 2. Solution, 3. Feature and benefits, and 4. How the solution works. These videos are a great top-of-funnel sales tool. It's most useful when you focus on the benefits instead of features.

The video below is an example explainer video that was produced for Resources Investment Advisors. This video was used to introduce its new Financial Elements program to business clients and plan participants.

Educational Videos

In every industry, customers have choices. Why should they choose your products or services over your competition? Educational videos are a great way to establish your business as an expert and thought leader in your industry. This video content should be useful, informative, and share-worthy. Customers today are informed. They research products and services online. By creating video content that helps them solve their problem or need, you can position your company as the best option for them. These types of videos aren’t meant to sell a product or service directly, instead, focus on providing helpful content and information.

The video below is an example of an educational video we produced here at UNANIMOUS. This video is intended to provide helpful tips and information for businesses wanting to produce videos while social distancing at home.

These are videos you can start producing internally today, but if you need help elevating the quality and professionalism of your videos, we’re here to help. Contact UNANIMOUS to discuss how a testimonial, explainer, or educational video could help you gain more leads and sales.