Marketing & Advertising, Creative & Design, Website & Interactive, Insurance
Established in 1867, the Nebraska State College System (NSCS) consists of three state colleges, Chadron State, Peru State, and Wayne State, along with the System Office and Board of Trustees. The Nebraska State College System serves nearly 9,000 students with affordable, high-quality education opportunities. UNANIMOUS teamed up with the Nebraska State College System on many initiatives, including a communication strategy, brand enhancement, identity kit, print collateral, and social media graphics.
UNANIMOUS will take care of you from your first meeting to project completion. We take the time to get to know you, your team, and your organization so we can deliver impactful results. Our knowledge, experience, and sincere passion for branding and strategy will drive success from one project to the next!
UNANIMOUS first worked with the Nebraska State College System on a communication strategy to establish a clear marketing and communication initiatives plan. Extensive research was conducted to define a clear brand position and messaging strategy. UNANIMOUS worked with the Nebraska State College System to develop an elevator speech, key communication points, and tagline, along with marketing and advertising recommendations. A new tagline was established — Explore Opportunities. Experience Growth. Expect Success. The communication strategy laid the groundwork for marketing and design.
UNANIMOUS created many logo variations and options for brand enhancements, recommending simplification of the logo mark and a more approachable color palette. The logo mark consists of three diamonds representing the three Nebraska State College System colleges. UNANIMOUS redesigned the mark with a more streamlined and modern look. The redesigned logo and mark position the Nebraska State College System as a forward-thinking organization that will better connect with students and key decision-makers.
The new branding includes logo variations for various web and print applications and additional brand assets featuring multi-color patterns and layouts.
The Nebraska State College System's new logo design was only one component of the overall rebrand. A brand guide was created to outline proper logo usage, logo variations, font usage, and color guidelines. The brand guide will be an essential tool for the Nebraska State College System to implement and use the new brand moving forward.
The new logo and branding redesigned all of the Nebraska State College System print and identity kit materials. The identity kit featured letterhead, business cards, notepads, note cards, and envelopes. UNANIMOUS designed a gatefold brochure highlighting key message points and infographics for each of the three colleges. Additionally, social media and PowerPoint templates were created with the new branding.
What fun is new branding if you can’t share it with the world? UNANIMOUS made many recommendations for branded giveaways and swag, including pens and debossed journals. A 2018 calendar was designed and delivered to key influencers to kick-off the new branding. The calendar showcases Peru State, Chadron State, and Wayne State students and has infographics highlighting important school year statistics.
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