Good Life, Great Beer is an episodic online video series created to showcase the breweries, events, and businesses in the Nebraska craft beer industry. This video series was produced in collaboration with the Nebraska Craft Brewers Guild (NCBG).
Project Objectives
Having worked together on prior video projects, UNANIMOUS understood the challenges the NCBG faced in promoting the craft brewery industry in Nebraska. With this knowledge, UNANIMOUS pitched the creation of an online episodic series focused on highlighting breweries and industry partners across the state of Nebraska. The primary goal of this project was to promote beer tourism and awareness to the craft breweries across the state of Nebraska. UNANIMOUS worked with the NCBG to secure grant funding and partner resources to complete this project.
UNANIMOUS utilized a two-camera, travel show style of filming for this production. This provided an efficient and mobile method of filming. The production team visited and filmed nine breweries in four-day production timeline.
UNANIMOUS distributed each episode of Good Life, Great Beer on Facebook, Instagram, and YouTube channels set up specifically for this series. A paid Facebook & Instagram strategy was utilized to increase viewers and reach.
"The Good Life, Great Beer project was such a fantastic experience for everyone involved. Our members who participated in the filming had nothing but positive feedback. We look forward to future projects with the team at UNANIMOUS."
- Brianne Schuler, Executive
Director at Nebraska Craft Brewers Guild
