dRofus is a software company specializing in providing an integrated planning and data management tool for the global building industry. As an annual exhibitor at a large software conference, dRofus' goal is to promote itself to targeted potential customers, CEOs, and other key decision-makers in attendance among the 10,000 professionals at the conference. UNANIMOUS worked with dRofus on a number of trade show initiatives to help promote special events in conjunction with the conference.