Smile Innovations Dentistry in Lincoln, Nebraska, is led by Christine Campbell, DDS and is dedicated to providing the finest and most personalized dental care available. After moving the practice and changing its name, Dr. Campbell partnered with UNANIMOUS to create and implement an innovative yet approachable brand. UNANIMOUS designed a logo, brand identity kit, social media, and signage.
"The team at UNANIMOUS more than exceeded my expectations. Our practice and, more importantly, our patients have loved our new brand."
Chrstine Campbell - DDS
Dentist Brand Identity Design
Conveying an innovative yet accessible brand was a key factor in the creation of Smile Innovation’s logo design. The logo features a clever mark consisting of two smiling symbols converging to outline a distinctive “S” shape. The distinctive mark was memorably incorporated into the print work in background patterns and die-cuts. Large backlit exterior signage was also built and prominently featured at the practice.