Pender Community Health partnered with UNANIMOUS to strengthen its brand, clarify its communication, and support future growth across healthcare and wellness services. Through market research, strategic brand development, visual identity design, verbal identity work, and ongoing marketing support, we helped create a more unified brand experience for the communities, patients, providers, and partners Pender serves at every stage of life.
Strong strategy starts with listening. UNANIMOUS conducted phone interviews and community surveys to gather insight from Pender Community Health community members, providers, partners, the Board of Directors, and the Foundation and Admin Team.
Prior to the research, our team held an initial discovery meeting with key PCH stakeholders to understand current perceptions, challenges, opportunities, and communication goals. In total, 95 participants contributed to the research, including 15 phone interview participants and 80 community survey respondents. The findings shaped recommendations for a strategic marketing and communication plan built around real community input.
UNANIMOUS created verbal identity tools to help Pender Community Health communicate with clarity, warmth, and consistency. Messaging guidance gave the organization a stronger way to express who they are, what they offer, and why their work matters to the people they serve. The result is a brand that not only looks unified, but sounds unified across internal communication, community outreach, advertising, and patient-facing materials.
Pender Community Hospital Logo
BEFORE
Pender Community Health Logo
AFTER
The Pender Community Health logo reflects a unified, forward-looking healthcare organization built to serve its communities with compassion, strength, and excellence. The bold typography conveys stability and trust, while the medical symbol integrated into the “H” anchors the identity in healthcare and signals continued progress. Leading with the “PCH” mark creates a scalable identity that can grow beyond Pender while maintaining a consistent connection across communities, services, and future offerings.
As Pender Community Health continues to expand its services, the brand needs a structure that can scale. UNANIMOUS developed a brand architecture system to support current and future offerings, including child development, senior care, pharmacy, and additional healthcare and wellness programs. This structure helps audiences understand how services connect while allowing each offering to maintain a clear role within the larger Pender Community Health brand.
UNANIMOUS developed a modern visual brand identity system that feels professional, approachable, and adaptable. Clean lines, balanced forms, and rounded corners give the brand warmth without losing credibility, while the color palette reinforces unity, compassion, expertise, and respect. Designed for flexibility across digital platforms, signage, apparel, print materials, badges, social media profiles, favicons, and other branded applications, the identity helps Pender Community Health show up with clarity and consistency at every touchpoint.
As a full-service partner, UNANIMOUS provides ongoing marketing and design support for Pender Community Health. Our collaborative approach allows us to integrate quarterly campaigns, service-line promotions, and day-to-day communication needs into the organization’s broader brand strategy. By staying agile and responsive, we help Pender Community Health maintain consistency, support evolving priorities, and continue building brand momentum across every touchpoint.
UNANIMOUS helps Pender Community Health bring important stories, services, and health information together through the Thrive newsletter. Each issue is thoughtfully organized and designed to share organizational updates, introduce providers and programs, promote available services, and provide timely wellness education for the communities PCH serves. By combining clear messaging with a consistent visual approach, Thrive strengthens community connection and keeps patients, partners, and residents informed about the care and resources available throughout Pender Community Health.
To support awareness, engagement, and service-line growth, UNANIMOUS developed and managed digital marketing campaigns aligned with quarterly initiatives. Campaign tactics included Google Display, Google Search, and Meta ads, helping Pender Community Health reach key audiences with timely, targeted messages. This ongoing digital support helps connect community members with the services, resources, and care they need.
