Cargill collaborated with UNANIMOUS to refresh their event branding and craft tailored marketing resources for two significant partner gatherings. "The Tribute" is a yearly event celebrating their esteemed agricultural partners from the Southwest and Midwest regions, recognizing their unique collaborations. Together with UNANIMOUS, Cargill devised a cohesive event identity encompassing promotional content, specialized event assets, and a dedicated event website with seamless online registration features.
Custom Agriculture Illustration
A custom illustration was meticulously crafted to evoke an authentic Western ambiance, paying tribute to the unsung heroes of livestock management: the iconic cowboys and ranchers. The above video offers a timelapse glimpse into the creation of this compelling visual narrative.
Agriculture Event Promotion Invitation
Drawing from the brand as inspiration for the invitation, the illustration and logo were seamlessly combined to fashion an elegant and captivating event invitation. A die-cut icon from the brand subtly previewed part of the design when the invite was closed. Upon opening, attendees were greeted with the complete design and event specifics. Metallic inks imparted an elegant touch, and the rich textured paper stock with painted edges underscored the invite's premium craftsmanship.
agriculture event promotion website
UNANIMOUS designed and developed two interactive event landing pages that enabled visitors to register their attendance and access detailed event information. This included the event timeline, golf tournament specifics, spa offerings, dress code, and more. Vibrant images from the event venues were showcased to attract potential participants. Leveraging the Drupal CMS, the sites were designed to ensure administrators could effortlessly modify and update content as required.
Event Branded Materials & Collateral
UNANIMOUS created a wide variety of precisely aligned branded event materials, including custom invites, custom envelopes, retractable display banners, printed guest itineraries, event-branded hotel keycards, coasters, napkins, lanyards, and name badges. Ultimately creating a consistent and fully brand-themed event.