The Three Pillars of Insightful Research

three pillars

The Power of Phone Interviews, Focus Groups, & Surveys

Understanding the importance of market research is the cornerstone of a company's journey toward unparalleled brand alignment and success in today's competitive landscape. The team at UNANIMOUS uses market research strategies designed to gather data and unlock actionable insights to drive initiatives. Three popular market research types central to our approach include phone interviews, focus groups, and surveys. Each method offers unique benefits and provides key insights into target audiences and market trends. 

Phone Interviews: The Personal Touch in Data Collection

One essential method of research is conducting phone interviews. Engaging directly with selected individuals gathers valuable qualitative insights that other methods might miss. The flexibility of phone interviews allows for the adaptation of questions in real time, responding to the tone and content of each participant. This research method effectively prompts detailed responses and provides a high response rate due to its direct and personal nature. In addition, our team can tailor questions to each respondent, making every interview a rich data source for planning.

Focus Groups: Harnessing Collective Insights

Focus groups constitute yet another pivotal element of our research methodology. They bring together diverse perspectives, offering a segment of the broader market. This setting is advantageous for its dynamic nature, as participant interaction often leads to more profound and unexpected or detailed insights. The real-time feedback and comparative analysis we gain from focus groups are invaluable. Observing how opinions vary or align within a group provides an understanding of consumer attitudes and preferences, offering qualitative data that shape effective branding strategies and marketing initiatives.

Surveys: Broad Reach and Efficient Data Collection

Finally, surveys are a staple in our repertoire due to their efficiency and broad reach. They allow us to gather data efficiently from a wide demographic and geographic audience. This method is particularly cost-effective and ideal for quickly collecting responses on a large scale. The anonymity of online surveys also encourages honesty among respondents, leading to more accurate data. The versatility of these surveys means they can be customized to fit specific research needs, providing both quantity and quality in the data we collect.

Market research is a crucial step in making sure you are maximizing your marketing efforts. By combining the personalized insights gathered from phone interviews, the dynamic interaction of focus groups, and the broad-reaching efficiency of surveys, you can gain a comprehensive understanding of your market. These methods are essential to our approach, helping us create brand alignment for our clients and build successful marketing strategies.

UNANIMOUS is a full-service branding agency based in the heart of the Midwest—Lincoln, Nebraska. They have partnered with clients to develop strong brand alignment through strategic marketing, creative design, engaging websites, and compelling video projects of all sizes. UNANIMOUS is known for collaborative partnerships and works with various clients nationwide. The agency prides itself on rhyme, reason, and results.

Contact us to learn more: or 402.423.5447