3 Digital Marketing Strategies to Take Flight in 2023
Today, nearly every business tries to increase its digital real estate. Attention is the world's most valuable currency. Attracting the attention of potential customers can be challenging amidst the constant flood of messages and information. Consumers now see up to 10,000 advertisements in a single day.
In 2023, there are 2.35 billion (yes, with a ‘B’) active users on Instagram, with 1.3 billion reachable through paid advertising. While that number may be exciting to some or daunting to others, a well-thought-through digital marketing strategy can make anyone in the world aware of your business. But how do you stand out from everyone else?
A strong digital marketing strategy is the key to success for businesses eager to cut through online noise. With information being highly accessible, today's consumers are more educated than ever. They see right through traditional sales techniques and seek authentic brands and businesses run by real people. Being authentic online doesn’t mean you must start a daily vlog, although keeping your options open is an excellent idea. Your main goal as a business in the digital landscape should be to provide value to your potential and your existing customers.
Organic Social Media
Organic social media marketing, the strategic use of free posting, sharing, and digital interaction, is a great way to lay the foundation for your business. With recent social media platform updates increasing organic reach, now is the best time to start. This is the easiest and least expensive way to provide value and promote your business online. At UNANIMOUS, we recommend creating three to five content types (or pillars) to categorize your content strategically. This creates a high-level structure to avoid sporadic, random postings that confuse customers. Just as you would want a clean, organized, and aesthetically pleasing showroom or lobby, the same goes for your digital storefront.
Pay-per-click (PPC) advertising is the next step in establishing your digital authority. This includes Google Ads, Facebook, Instagram, Twitter, Pinterest, LinkedIn, and more. While there are many social media platforms to advertise on, it depends on your business goals as to which is the best for you. The biggest benefit of PPC advertising is you only pay when a person clicks on your ad—in a sense, walking into your store. While you will see better results with a higher ad budget, you can start with as low as $5 a day on most platforms. PPC ads can be highly lucrative as more people spend time scrolling on social media daily.
Consider creating an ad campaign with specific goals and a strategic engagement plan for the best results. Also, utilizing a certified Google partner who understands the intricacies of paid advertising and invests time to know you and your business will likely reduce your workload by helping manage your campaign and making routine recommendations.
Don’t forget about opportunities for digitally streaming audio and video vendors when it comes to engaging your audiences. Youtube, Vimeo, Hulu, Spotify, and Pandora all have prime opportunities to reach audiences and, at least for now, are more affordable than traditional media. With more and more entertainment companies offering cheaper monthly subscriptions with advertising opportunities, digitally streaming media is hard to overlook.
Competition Is Fierce
In this digital age, where competition for attention is fierce, businesses that invest in a well-designed digital marketing strategy will have a greater chance of standing out and connecting with their target audience. Your businesses can thrive in the ever-evolving digital landscape by staying authentic, providing value, and leveraging organic and paid advertising channels.
UNANIMOUS is a full-service branding agency based in the heart of the Midwest—Lincoln, Nebraska. They have partnered with clients to develop strong brand alignment through strategic marketing, creative design, engaging websites, and compelling video projects of all sizes. UNANIMOUS is known for collaborative partnerships and works with various clients nationwide. The agency prides itself on rhyme, reason, and results.