Murray Custom Homes

Murray Custom Homes (Murray) is an award-winning, luxury home builder in Lincoln, Nebraska. They offer new home construction, restoration, and roofing services. The Murray team takes pride in providing truly custom and unique architectural features with superior customer service.

Project Objectives

Murray Custom Homes worked with UNANIMOUS to produce a series of promotional videos highlighting their custom homes and roofing services. The videos were a component of Murray’s “I Choose Murray” marketing campaign and were distributed and promoted on Hulu, broadcast TV, and social media.

Video Production

UNANIMOUS collaborated with the Murray marketing team throughout the pre-production process reviewing scripts, developing storyboards, and helping select talent and locations.

The custom, luxury homes built by Murray provided a perfect backdrop for this video series. Each video was filmed on location at a Murray home, with actual customers serving as the on-camera characters. A professional voiceover artist was hired to provide an authentic and relatable narration for each video.