Farmers Mutual of Nebraska (FMNE) has provided dependable, affordable insurance coverage for over 130 years. It serves clients in Nebraska, North Dakota, and South Dakota and offers various insurance services, including auto, farm, home, and more.
Project Objectives
For three consecutive years, FMNE has partnered with UNANIMOUS to produce promotional videos highlighting their insurance services. The primary goal of the videos was to generate brand awareness, positioning FMNE as a premiere insurance provider for agriculture and rural customers. The videos focused on the holistic farming lifestyle while also highlighting new generations of farmers.
For each commercial project, UNANIMOUS first worked with FMNE to develop a compelling narrative message. This narration then drove the visual direction of each video.
The original, scripted footage was captured on location for each video segment. UNANIMOUS produced detailed video storyboards and shot lists to ensure an efficient review and completion process.
UNANIMOUS enjoyed collaborating with the FMNE team on these video projects and finding creative ways to promote their insurance services to new and existing customers.
In 2021, UNANIMOUS produced a thirty-second commercial for FMNE featuring an authentic multi-generational farming family. Seeking to capture a genuine workday on the farm, no talent was hired. Instead, an eastern Nebraska family graciously volunteered to be filmed for the commercial. The UNANIMOUS video production crew traveled to Lyons, Nebraska, for a 10-hour shoot-production day to capture all-action footage throughout the day.
UNANIMOUS partnered with FMNE in 2020 to produce two separate commercials to highlight the various services FMNE offers. The first commercial focused on farm insurance, while the second put more emphasis on home and auto insurance. All action footage was captured during a two-day shoot.
“The UNANIMOUS team is talented and very easy to work with. Not only do they listen to our needs but they come up with creative solutions to help move the needle. Their pricing is extremely reasonable and the end products are top-notch. From video services to traditional/digital advertising and web development, they've stepped up to the challenge. I'd recommend just about any business looking for a straightforward and talented team to reach out to the U-crew.”
- Jess Rustad, Vice President of Communications & Marketing,
Farmers Mutual of Nebraska
