Breaking Language Barriers

Breaking Language Barriers illustration

How Multilingual Websites are Changing the Digital Landscape

Your website's language is becoming as important as its content in the borderless digital world. There has been a significant uptrend in website owners looking to offer their content in multiple languages. Why? Because it's not just about reaching more people. It's about connecting with them in a way that's both accessible and meaningful. Let's explore this multilingual shift and how to implement it for your website.

Why Go Multilingual?

Offering your website in multiple languages is like opening your digital doors wider. It ensures more people, regardless of their native language, can access and enjoy your content. Multilingual websites also tap into a broader audience base, enhancing visibility in search engines. It's a smart strategy to capture attention in multilingual searches and helps your organization stand out in an increasingly crowded digital marketplace.

Implementation Options

The Complex Route:
At the complex end of the spectrum lies the process of manual translation and content entry. This approach involves using a language detection or selection tool and configuring your site to serve content in the appropriate language. While this method ensures high accuracy and attention to detail, it can be time-consuming and expensive, especially if you don't have in-house translation resources.

The Simpler Approach: 
On the other end of the spectrum is the option of utilizing tools like Google Translate. While this may seem like a fast and easy solution, it's important to keep in mind that machine translations can often be inaccurate, leading to awkward phrasing or missing the mark on cultural dynamics. Inaccuracies may cause mistrust among website visitors and could potentially harm your reputation.

Our Preferred Solution

At UNANIMOUS, we have achieved a balance by partnering with a third-party service that specializes in programmatic translations. This solution offers a high degree of accuracy and personalization. Content owners can also correct and influence how words in their content are translated, ensuring that the brand voice remains consistent and authentic in every language.

Expanding your website to multiple languages is more than a trend. It's a strategic decision to make your digital presence more inclusive and far-reaching. Whether you choose a complex, simple, or balanced approach like ours, the key is to start thinking globally. You can ensure your website not only speaks multiple languages but also resonates with a global audience.

UNANIMOUS is a full-service branding agency based in the heart of the Midwest—Lincoln, Nebraska. They have partnered with clients to develop strong brand alignment through strategic marketing, creative design, engaging websites, and compelling video projects of all sizes. UNANIMOUS is known for collaborative partnerships and works with various clients nationwide. The agency prides itself on rhyme, reason, and results.

Contact us to learn more: or 402.423.5447