Messaging for Meaningful Connection
At UNANIMOUS, a communication strategy is not a cookie cutter approach to messaging. We take into consideration several key factors that create a unique personality for your brand. Every organization can brag about great service and experience, but what is it about your organization that makes customers pick you out of all other choices? What it comes down to is creating a humanized approach to communications that your audience can relate to. After all, people connect with people; not products and services. The messaging, personality, and positioning created specifically for your brand paints a picture people can resonate with. Each element of your communication strategy is intentional, building on the unique story that your business has to offer.
A Comprehensive Approach
At UNANIMOUS, we create a multi-faceted approach to your overall marketing strategy, where the foundation is your communication strategy. We start by developing key messages that differentiate your organization and focus on the unique offering you provide your customers. Our messaging is audience focused, meaning the language is centered around your customer rather than your organization. Your goal is to inform your audience what you can do for them, and we deliver that message with clarity and consistency.
We don't stop with messaging. We include several other key elements that allow you to keep a consistent tone across all of your marketing campaigns, plans, and platforms. Your communication strategy isn't isolated to just your website or marketing collateral, it fuels all interactions with your customers. From phone conversations, in-store experiences, social media, digital marketing, and more, these elements are the key drivers to any marketing plan.
Our Process Makes the Difference
We begin every marketing and communication strategy with an in-depth discovery meeting with our clients. Using our JUMPSTART approach, we learn the ins and outs of your company. We dig deep and do our research to truly understand your audience and their behaviors. This meeting is a customized workshop with your team and ours, where we take time to ask thought-provoking questions and uncover the best way to position your organization. This process allows us to build a compelling strategy poised to deliver outstanding results.
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