Tristen Metcalf

Tristen brings a strategic, performance-driven approach to her role as Senior Marketing Strategist, blending creativity with operational thinking that helps campaigns and teams scale smarter. She holds a Bachelor of Science in Business Administration from the University of Nebraska–Lincoln, with majors in Marketing and Management, and a Strategic Marketing Graduate Certificate from UNL.

With strengths spanning from marketing strategy, paid media and lifecycle marketing, to marketing operations, and cross-functional campaign execution, Tristen is known for building thoughtful strategies that drive measurable impact. She’s a collaborative communicator who’s highly organized, detail-oriented, and always looking for the next way to improve—bringing a growth-minded energy to everything she touches. She enjoys the intersection of strategy, creativity, and performance—crafting a smart plan, telling a compelling story, and tracking real results.

Outside of work, Tristen enjoys a mix of creativity and competition—reading thrillers and fantasy, experimenting with sourdough, and golfing whenever she can. She spends most of her time with her family and dog, Birdie, and also co-owns a balloon décor business, Arch Collective. Tristen has also traveled to many places, but one of her favorites is Boston, Massachusetts.