ACTION Plumbing, Heating, AC, and Electrical is a family-owned business that has served Lincoln and Southeast Nebraska for over 50 years. They are a trusted name for delivering honest, quality services, offering a full range of heating and cooling capabilities as well as plumbing and electrical services. They are well-established in Lincoln, NE, and known for offering convenience and reliability. ACTION contacted UNANIMOUS for help with their marketing & advertising strategy.
UNANIMOUS helped ACTION sharpen a simple truth into a bold campaign platform: when something goes wrong at home, you do not want a guess. You want a proven team that answers, shows up, and fixes it right. Make The Right Call. Call ACTION. This line became the connective tissue across every channel, built to drive instant recall, reinforce trust, and position ACTION as the one call for plumbing, heating, cooling, and electrical. Through our collaboration with Kent Pavelka, the campaign added a subtle, unmistakable nod to basketball. Kent steps in like a play-by-play pro, “calling” the moments homeowners know all too well, the strange noise, the leak that turns into a scramble, the A/C that quits at the worst time. Calm, confident, and familiar, his commentary reinforces the point: when the pressure is on, make the right call.
To deepen local credibility and amplify recognition, ACTION teamed up with Kent Pavelka, a trusted voice in Nebraska sports. His presence brought familiarity and authority, helping the campaign land with the exact audience ACTION serves every day. The partnership gave ACTION a recognizable spokesperson who could deliver the message with warmth and confidence, while keeping the brand’s tone grounded and authentic.
UNANIMOUS produced a suite of broadcast-ready spots built for high frequency and fast comprehension. Each video led with a clear problem, delivered the ACTION solution, and closed with an unmistakable call-to-action. Tight scripting, clean visuals, and consistent branding ensured every frame worked harder, whether it ran on TV, streaming, or social. The end result felt polished, local, and trustworthy, just like the service experience ACTION aims to deliver.
Kent Pavelka drops viewers right into the meltdown, Dave’s house is hot, Susan is fed up, and the “fix” is about to get risky. His play-by-play turns a common homeowner panic into a can’t-look-away moment, then pivots to the smarter move. The spot lands the message with humor, urgency, and instant clarity: don’t gamble on a DIY miracle when comfort is on the line. Make the right call. Call ACTION.
Kent Pavelka sets the scene like a true broadcast, and the urgency hits immediately. A bathroom plumbing crisis turns into DIY desperation as Brad digs for a shortcut, hustling hard toward a fix that clearly will not hold. Kent’s commentary keeps it funny and fast while guiding viewers to the smart move before the situation gets worse. The spot reinforces the campaign promise with a clean pivot and a confident close: Make the right call. Call ACTION.
Kent Pavelka calls it like a pressure moment, and the tension is real. The furnace goes out before guests arrive, the room turns into a cold arena, and the Millers can feel the night slipping away. The dialogue keeps it relatable and fast, with the wife cueing the turning point and the husband making the smart move instead of forcing a workaround. Kent seals it with a familiar burst of energy, then the campaign message lands clean: when your furnace goes out, make the right call. Call ACTION.
Radio delivered repetition, memorability, and local reach. UNANIMOUS wrote and produced spots that hit the problem fast, made the brand name stick, and ended with a clear call. The result was a campaign that sounded as confident as it looked, and helped ACTION stay top-of-mind for homeowners.
Digital placements supported the campaign with targeted reach and intent-driven messaging. UNANIMOUS built a strategy that aligned creative with audience behavior, ensuring ACTION showed up when homeowners searched, scrolled, and compared options. The messaging stayed consistent across formats, helping increase familiarity and improve conversion.
UNANIMOUS planned and placed media to maximize impact across the market. We balanced reach and frequency, aligned channels to seasonal demand, and kept the campaign cohesive across TV, radio, digital, and social. Every placement served the same goal: keep ACTION top-of-mind, so when the moment comes, homeowners already know who to call.
