AI Search Optimization (AISO)

AI-powered search technologies are transforming the way we access information online. Instead of sifting through numerous search results, users are increasingly turning to advanced generative AI tools like ChatGPT, Google’s Gemini, and Microsoft’s Copilot. These tools provide direct, tailored, and curated answers, making information retrieval faster, more efficient, and more personalized. This shift signifies a significant evolution in search behavior, emphasizing convenience and immediacy in obtaining relevant data.

So, what does that mean for your brand? It means traditional SEO isn’t dead—but it’s evolving. If you want your brand to show up in AI searches, you need to optimize your website for the next generation of search behavior.

Here’s how to make sure your brand is AI-visible, not AI-invisible.

1. Write Like You’re Answering a Question

AI searches are increasingly powered by natural language input, allowing users to communicate in a way that mimics everyday conversation. Instead of typing brief keywords such as “best brand agency Lincoln,” users are now posed to ask complete, descriptive questions like: “Who are the best branding agencies in Lincoln, Nebraska?” This shift enhances the search experience by making it more intuitive, conversational, and aligned with how people naturally ask questions in real life.

That means your content should:

• Include question-based headers (like this one).

• Provide clear, helpful answers to common queries.

• Focus on conversational tone and long-tail keywords.

If you’re a full-service branding agency like UNANIMOUS, don’t just say you’re experienced—answer the kinds of questions a client might ask, like “What’s the difference between brand strategy and marketing strategy?” or “How can I tell if I need a new logo?”

2. Use Structured, Easy-to-Skim Formatting

AI models favor well-organized content. To increase your chances of being cited, consider formatting your content with clear headings, concise paragraphs, and consistent structure. This not only makes your work more accessible to readers but also aligns with the preferences of AI algorithms that analyze and evaluate content based on clarity.

• Headings and subheadings (H1, H2, H3)

• Numbered and bulleted lists

• FAQs and glossary terms

• Bolded key phrases for readability

Think of your content like a toolbox. The easier it is to grab the right tool (a stat, a fact, an explanation), the more likely an AI assistant will use it in a response.

3. Be a Topical Authority, Not Just a Keyword-Stuffer

AI doesn’t just provide single, isolated answers. Instead, it tends to favor sources that are reputable, reliable, and demonstrate a consistent, well-founded understanding of a topic. This emphasis on depth and trustworthiness in sources highlights the importance of a solid content strategy. By creating content that is thorough, accurate, and authoritative, you can align with how AI evaluates and values information, ultimately enhancing your visibility and credibility.

Create a hub of content around your expertise. For example, if you specialize in:

• Logo design, write blogs about trends, process tips, and examples.

• Marketing campaigns, highlight results, tools, and strategic insights.

• Web development, publish SEO guides, UX best practices, and performance optimization tips.

Over time, these clusters of content signal authority to AI search engines—and help your site become a go-to resource.

4. Leverage Schema Markup (Because AI Bots Love Clean Data)

Behind-the-scenes SEO remains a crucial aspect of digital marketing. One key component of this is schema markup, which is a type of structured data that enhances how search engines and AI systems interpret your website's content. By implementing schema markup, you can tag various elements on your site, such as articles, reviews, products, and breadcrumbs, making it easier for search engines to understand the context and improve your visibility in search results. It allows you to tag elements like:

• FAQs

• Articles

• Services

• Locations

• Reviews

Implementing schema increases your odds of being pulled into featured snippets, knowledge panels, and—yes—AI summaries.

Not sure where to start? Work with an experienced web design and SEO team (👋 hi there) to implement schema and stay search-savvy.

5. Prioritize E-E-A-T (Experience, Expertise, Authority, and Trust)

E-E-A-T is a framework developed by Google and utilized by AI systems to assess the credibility and trustworthiness of websites and online content. The acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness, which are key factors that influence search rankings and the perceived reliability of information online. Make sure your site reflects it by:

• Featuring author bios with credentials.

• Highlighting client case studies with real results.

• Publishing thought leadership from your internal experts.

• Showcasing testimonials and reviews from satisfied clients.

The more signals you send that you know what you’re doing—and have real results to back it up—the more AI platforms will trust your content.

6. Use Video Content Strategically

AI technology is continuously advancing in its ability to efficiently summarize video content and generate personalized recommendations. As a result, video platforms are becoming more user-friendly and tailored to individual preferences. Given these rapid innovations, businesses and creators who haven't yet invested in video production should consider doing so now to leverage emerging opportunities in this evolving digital landscape.

To boost AI search visibility:

• Add transcripts and closed captions to all videos.

• Include descriptive titles and summaries with keywords.

• Embed video content on relevant landing pages and blog posts.

Video brings your brand story to life—and helps AI deliver richer, multimedia search responses.

7. Update Content Regularly

AI search tools prioritize freshness of content. They tend to favor newer, more up-to-date information because old or outdated content is less likely to be recommended or displayed prominently in search results. This emphasis on freshness helps ensure users receive the most current and relevant information available. Keep your content calendar active by:

• Refreshing blog posts with updated stats and examples

• Adding new internal links to recently published content

• Repurposing popular content into new formats (infographics, videos, etc.)

Need help developing a content plan? Check out our marketing services to keep your strategy strong and search-friendly.

Ready to Become AI-Friendly?

AI search isn’t just a trend—it’s the new frontier. By creating helpful, trustworthy, and well-structured content, you can boost your chances of showing up in AI-powered answers and build lasting visibility for your brand.

Want to optimize your website and content for AI searches? Let’s talk. UNANIMOUS is here to help you outsmart the algorithm and rise to the top.