Cooperative Producers, Inc. (CPI) is a farmer-owned agricultural cooperative. Operating in 30 communities across Southcentral Nebraska, CPI’s headquarters are in Hastings. With more than 400 employees, this co-op offers products and services in agronomy, energy, feed, and grain.
CPI partnered with UNANIMOUS to create video and photo content that embodied and promoted their marketing campaign, “Adding Value, Sharing Success.” This two-year project focused on the mutual value and success that CPI and its patrons achieve. UNANIMOUS recommended a testimonial video series highlighting the farmers’ perspectives and showcasing the success of both the farmers and the cooperative.
During shoot-production, UNANIMOUS utilized a documentary interview style allowing candid, unscripted responses from each farmer. The end result produced approachable and relatable video content.
UNANIMOUS produced several assets for each featured CPI customer, providing significant usable content. Assets included a longer-form video for the website and social media, a 30-second commercial for broadcast TV and streaming, a 30-second audio commercial for radio, a 15-second video for pre-roll ads, and a series of high-resolution still photos.
Jon Schriner
Brent Woodman
Kirk Nelson
Todd Kral
Jerrad Stroh
Darrin & Dennis Lanham
"We are so pleased with the work UNANIMOUS has done. Their professionalism, responsiveness, and willingness to go above and beyond was more than we could have asked for on this project. We will definitely be using the UNANIMOUS team for our future video needs."
