Cooperative Producers, Inc.

Cooperative Producers, Inc. (CPI) is a farmer-owned agricultural cooperative. Operating in 30 communities across Southcentral Nebraska, CPI’s headquarters are in Hastings. With more than 400 employees, this co-op offers products and services in agronomy, energy, feed, and grain.

Project Objectives

CPI partnered with UNANIMOUS to create video and photo content that embodied and promoted their marketing campaign, “Adding Value, Sharing Success.” This two-year project focused on the mutual value and success that CPI and its patrons achieve. UNANIMOUS recommended a testimonial video series highlighting the farmers’ perspectives and showcasing the success of both the farmers and the cooperative.  

Video Production

During shoot-production, UNANIMOUS utilized a documentary interview style allowing candid, unscripted responses from each farmer. The end result produced approachable and relatable video content.  

UNANIMOUS produced several assets for each featured CPI customer, providing significant usable content. Assets included a longer-form video for the website and social media, a 30-second commercial for broadcast TV and streaming, a 30-second audio commercial for radio, a 15-second video for pre-roll ads, and a series of high-resolution still photos. 

Web & Social Videos
Two people visiting by a combine
Jon Schriner
Man tagging cow
Brent Woodman
TV Commercials

Two men talking by a combine
Kirk Nelson
Man in tractor
Todd Kral
Pre-Roll Videos
Tractor
Jerrad Stroh
Two men visiting
Darrin & Dennis Lanham

"We are so pleased with the work Jameon has done. His professionalism, responsiveness, and willingness to go above and beyond was more than we could have asked for on this project. We will definitely be using him and the UNANIMOUS team for our future video needs."

- Erin Anderson, Advertising Manager

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